Do yohas the potential to become a good market to invest in?u think Spain
Posted: Tue Jan 07, 2025 9:20 am
As we grew, we signed contracts with clients focused on the B2C market. It was then that we realized that we could not offer them what they needed from a marketing perspective and made the decision to acquire a company specialized in email marketing, the Belgian company Optizen.
From that moment on, our philosophy changed completely: “Marketing first, CRM second.” This has changed our core business; our focus is now on omnichannel campaign management solutions, relational marketing.
We are constantly growing in Spain and achieving great success in this country and our goal is to reach medium-sized companies, not just looking at large companies. We see potential in countries like Spain, because there are many e-commerce companies and these are good candidates.
Along with the UK and Germany, Spain is one of the fastest growing markets. Depending on the results, we may double our turnover here between this year and next.
4. So what is Selligent’s main market?
The company was born in Belgium and quickly new zealand phone data expanded into France, these are still two strong markets in terms of turnover. But if we consider the United States as a single market, that would be the main one. It accounts for 20% of sales, so it is the first in terms of size and future potential. However, if we consider the historical evolution of European countries, they remain very important for us.
5. What are the challenges faced by a European company when entering this market? How would you describe Selligent's role in the United States?
When we arrived in the United States, we needed visibility. The market saw us as a good omnichannel campaign management solution, but they didn't believe we had the technology to send emails effectively. That's why we acquired the ESP (Email Service Provider) Strongview, which has helped us gain the necessary credibility in the North American market.
We are now building the brand there, but it takes time. The US is not an easy market, it is advisable to get local investors, as we did with HGGC, and be willing to change things internally and adapt to new parameters.
From that moment on, our philosophy changed completely: “Marketing first, CRM second.” This has changed our core business; our focus is now on omnichannel campaign management solutions, relational marketing.
We are constantly growing in Spain and achieving great success in this country and our goal is to reach medium-sized companies, not just looking at large companies. We see potential in countries like Spain, because there are many e-commerce companies and these are good candidates.
Along with the UK and Germany, Spain is one of the fastest growing markets. Depending on the results, we may double our turnover here between this year and next.
4. So what is Selligent’s main market?
The company was born in Belgium and quickly new zealand phone data expanded into France, these are still two strong markets in terms of turnover. But if we consider the United States as a single market, that would be the main one. It accounts for 20% of sales, so it is the first in terms of size and future potential. However, if we consider the historical evolution of European countries, they remain very important for us.
5. What are the challenges faced by a European company when entering this market? How would you describe Selligent's role in the United States?
When we arrived in the United States, we needed visibility. The market saw us as a good omnichannel campaign management solution, but they didn't believe we had the technology to send emails effectively. That's why we acquired the ESP (Email Service Provider) Strongview, which has helped us gain the necessary credibility in the North American market.
We are now building the brand there, but it takes time. The US is not an easy market, it is advisable to get local investors, as we did with HGGC, and be willing to change things internally and adapt to new parameters.