LINE official account meets personalized experience: simple and easy, quick results
Posted: Tue Jan 07, 2025 9:39 am
ROBINMAY believes that in the era of new retail , for a brand to be successful, it needs to provide a more personalized consumer experience and create diverse communication channels. In this regard, the LINE official account is a very useful platform that can meet personalized experience and communication needs, especially in terms of integrating customer information, focusing precise communication, and attracting members to experience and consume across channels. It is a great addition to the brand. It is absolutely an indispensable competitive advantage.
When a brand manages frequent customer members through its official LINE account and uses multiple communication methods to interact, it can accumulate a certain number of loyal friends. ROBINMAY provides the following operating methods:
Analyze customer data and conduct regular customer management: ROBINMAY uses member data to analyze consumer profiles such as consumer product preferences, purchase cycles, and common singapore whatsapp phone number channels to customize personalized promotions and messages to improve marketing efficiency. At the same time, it also allows stores to use data to provide consumers with more accurate sales suggestions and increase transaction rates.
Highly updated content: Continuously update LINE graphic menus and materials. With the launch of new topical products, customized content will be pushed to different audiences to improve brand stickiness.
Insight into consumer needs: Use the "Crescendo Lab LINE Data Insight Chart" to deeply understand consumer needs, and use members' browsing behavior to distinguish different levels of interaction, and then plan focus strategies, such as using personalized communication and remarketing activities , to improve the conversion rate of active customers and bring back lost customers.
Through these operations, ROBINMAY increased the opening rate of LINE official accounts by 55% and revenue by 140% in 3 months ! Today, LINE official accounts have become an important revenue channel for ROBINMAY.
When a brand manages frequent customer members through its official LINE account and uses multiple communication methods to interact, it can accumulate a certain number of loyal friends. ROBINMAY provides the following operating methods:
Analyze customer data and conduct regular customer management: ROBINMAY uses member data to analyze consumer profiles such as consumer product preferences, purchase cycles, and common singapore whatsapp phone number channels to customize personalized promotions and messages to improve marketing efficiency. At the same time, it also allows stores to use data to provide consumers with more accurate sales suggestions and increase transaction rates.
Highly updated content: Continuously update LINE graphic menus and materials. With the launch of new topical products, customized content will be pushed to different audiences to improve brand stickiness.
Insight into consumer needs: Use the "Crescendo Lab LINE Data Insight Chart" to deeply understand consumer needs, and use members' browsing behavior to distinguish different levels of interaction, and then plan focus strategies, such as using personalized communication and remarketing activities , to improve the conversion rate of active customers and bring back lost customers.
Through these operations, ROBINMAY increased the opening rate of LINE official accounts by 55% and revenue by 140% in 3 months ! Today, LINE official accounts have become an important revenue channel for ROBINMAY.