ANDCTR, Click Through Rate is a
Posted: Tue Jan 07, 2025 9:42 am
A metric used in marketing to measure the effectiveness of an advertising campaign, and measures the number of clicks obtained by a publication or group of publications . In this article we will teach you how it is calculated and we will give you some keys so that you can get the best CTR in your promotional actions.
In recent years, with the arrival of the digital age , new concepts related to digital marketing have been born, such as CPC, CPA , CMP , CPL... but without a doubt the most significant, representative and used by every good marketing strategist is the CTR .
How to calculate CTR
When we carry out an online advertising campaign, whether on search portals (Google par excellence), as a banner on a website or in the form of a post on social networks, we can find various metrics that ecuador number data help us understand the interaction and activity of our target audience. Among these metrics, the CTR stands out, which can also be used to measure, for example, the success of an organic post on social networks.
CTR Calculation Example
Let's imagine that we launch a display campaign in which our banner has been seen by, for example, 10,000 people (number of impressions). Of those 10,000 people, perhaps 500 clicked on it.
With these two data, we can easily calculate our CTR , dividing the number of clicks by the number of impressions and multiplying by 100 to have the % of success .
In recent years, with the arrival of the digital age , new concepts related to digital marketing have been born, such as CPC, CPA , CMP , CPL... but without a doubt the most significant, representative and used by every good marketing strategist is the CTR .
How to calculate CTR
When we carry out an online advertising campaign, whether on search portals (Google par excellence), as a banner on a website or in the form of a post on social networks, we can find various metrics that ecuador number data help us understand the interaction and activity of our target audience. Among these metrics, the CTR stands out, which can also be used to measure, for example, the success of an organic post on social networks.
CTR Calculation Example
Let's imagine that we launch a display campaign in which our banner has been seen by, for example, 10,000 people (number of impressions). Of those 10,000 people, perhaps 500 clicked on it.
With these two data, we can easily calculate our CTR , dividing the number of clicks by the number of impressions and multiplying by 100 to have the % of success .