Website, blog, social media accounts
Posted: Tue Jan 07, 2025 9:47 am
Banner video channel, mobile app. All of this helps the user learn about you.
A striking example of a successful omnichannel strategy and its implementation is Sberbank.
Today, in addition to banking, it provides a wide range of services. For example, accounting and regulation of expenses in the Sberbank.Online application, which is used by thousands of people. In addition to the application, the company has a website, VKontakte, Facebook, Odnoklassniki, Instagram accounts. Commercials are regularly broadcast on YouTube.
Sberbank tries to use as many advertising tools as possible. cayman islands telegram And it does the right thing.
Don't limit yourself to just one channel. Ask your marketing department to test different options. Or come to us at Webnauts - we work with all advertising tools and help businesses find their own.
5. This can't be done!
If you tell a marketer your ideas and hear in response: “There’s no way to do this” without explaining the reasons, most likely you are not on the right track. Any expert will first ask you counter questions, try to find out why you need it.
For example, a moving service wants to launch its own entertainment blog, where it plans to tell about the incidents and funny incidents of movers' work in notes mode. The owner thinks that this will increase the loyalty of the audience, especially young families. Humor always "goes in" well.
The conservative marketer has never encountered this before. He thinks that such a format will only scare away potential clients. Moreover, he has no experience in running and promoting a blog of this format.
He says: “We can’t do this!” Without giving any arguments for his position.
The upset customer believes. However, a couple of months later he stumbles upon a competitor's website, which launched Instagram with short funny videos. And the activity in the competitor's profile is much higher than that of our hero.
A striking example of a successful omnichannel strategy and its implementation is Sberbank.
Today, in addition to banking, it provides a wide range of services. For example, accounting and regulation of expenses in the Sberbank.Online application, which is used by thousands of people. In addition to the application, the company has a website, VKontakte, Facebook, Odnoklassniki, Instagram accounts. Commercials are regularly broadcast on YouTube.
Sberbank tries to use as many advertising tools as possible. cayman islands telegram And it does the right thing.
Don't limit yourself to just one channel. Ask your marketing department to test different options. Or come to us at Webnauts - we work with all advertising tools and help businesses find their own.
5. This can't be done!
If you tell a marketer your ideas and hear in response: “There’s no way to do this” without explaining the reasons, most likely you are not on the right track. Any expert will first ask you counter questions, try to find out why you need it.
For example, a moving service wants to launch its own entertainment blog, where it plans to tell about the incidents and funny incidents of movers' work in notes mode. The owner thinks that this will increase the loyalty of the audience, especially young families. Humor always "goes in" well.
The conservative marketer has never encountered this before. He thinks that such a format will only scare away potential clients. Moreover, he has no experience in running and promoting a blog of this format.
He says: “We can’t do this!” Without giving any arguments for his position.
The upset customer believes. However, a couple of months later he stumbles upon a competitor's website, which launched Instagram with short funny videos. And the activity in the competitor's profile is much higher than that of our hero.