Findings: analysis of these interactions

[ayeshshiddika11]

This graphical representation of customer experiences is of enormous importance because, "if we are able to visualize in a graphic and simple way, understandable by everyone, what we are providing to customers, we can implement improvement mechanisms."

The elements that make up the Customer Journey Map are:

Focus: delimit the space to be analyzed, ensuring that it is neither too wide nor too narrow.

Moments : touchpoints with the user. Explore how the brand makes the user feel at each moment.3.


Emotional Path: how the user feels throughout the entire experience. If we make the user feel good, we will achieve a much higher level of engagement.

All these concepts and tools were put into saudi arabia phone data practice at the breakfast. Through a hypothetical case, the attendees, divided into two groups, learned about the typical profile of a consumer who relates to a brand.

The objective of the case analysis is to use the Customer Journey Map to gain an in-depth understanding of how consumers feel at each stage of the purchasing process and thus find the best way to support them at every point of the experience.

Once the breakfast was over, both the breakfast attendees and the Hydra.Digital team shared all the advantages, conclusions and doubts that had arisen on this path to reach the consumer.