No matter how good what you sell is, you need it to be seen.

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By now you know that to stand out in the ocean of the Internet, you will have to pay attention to your marketing strategy. To start, Armando Salvador recommends, “it will be very useful to have Ads on social networks or Google Shopping as an ally, platforms that at a low cost will allow you to start with your product and advertise it to an interested public.”

Antonio del Corro recommends that this aspect should be carried out in a very professional manner: “If you do not have the necessary knowledge to develop the marketing strategy, turning to specialized agencies is a good option.” Rokin Media or Marketing Paradise are two examples of agencies that can help you in this regard.

Of course, you also have numerous tools that you can use to automate your campaigns. Email marketing is the star because of its low cost and high effectiveness. These tools help you sweden phone data design campaigns with customer databases, with special actions and promotions that are easily automated with applications such as MailChimp, Acumbamail or ActiveCampaign.

And, to schedule content on different social networks and generate reports on your activity on them, some of the most popular applications are Metricool, Hootsuite and SEMRush – in the case of SEMRush, it also helps you design search engine marketing actions.

Social selling is gaining ground , so it's in your interest to take care of your presence on them. Consider LiveShopping, or direct sales through social networks, a format that is gaining ground. "This trend, imported from Asia, is proving a revelation for brands. It consists of brands creating a live 'teleshop' where users, through networks, can see the virtues of the product at that very moment and can buy it," explains Armando Salvador.

“Often, the presenters are influential people in the sector or employees of the brand who know the product better than anyone else,” adds the expert. Brands such as L'Oreal and Gucci have already been encouraged to use this sales method, which is registering record sales.