What are the best social selling platforms?
Posted: Wed Jan 15, 2025 5:29 am
In 2024, 78.22% of the population is familiar with social networks . There are 50.7 million social media users worldwide ! But depending on whether Internet users are B2B or B2C, habits vary. In our personal time, the social networks that the French use the most are Facebook, Instagram, WhatsApp, TikTok and SnapChat (in this precise order, according to e-commerce nation, 2024). B2C brands therefore have every interest in developing their social sales activity on these different platforms. In B2B, the most used social network to consume content and make purchasing decisions is LinkedIn. 45.6% of B2B decision-makers indicate that it is the most incentivizing media for purchasing, compared to only 11.1% for X and 2.2% for Instagram (source: Intuiti & La Poste Solutions Business, 2020).
Today, this platform is no longer the huge CV library of yesterday, reserved for recruiters in suits and ties. Having become a platform for creating content and interaction, this network is positioning itself as a golden tool for social selling. The most successful B2B companies on this network rely on two levers: Creating native content from employees' personal liechtenstein number accounts: this is the whole point of a LinkedIn strategy focusing on quality Inbound content. Using Sales Navigator to get in touch with all members of the network and prospect intelligently: this is the whole point of a LinkedIn strategy focusing on quality sales prospecting . Indeed, on this B2B platform, these two approaches are complementary. Content creation is combined with a more direct and personalized approach, thanks to private messages.
By combining the two, the “social” aspect of “social network” takes on its full meaning. And if you need to discover this platform, before you start… Here is our complete guide to understanding the LinkedIn algorithm. Now it's up to you to take your first steps: here are the steps to follow to set up your B2B social selling. 7 Steps to Create a Successful Social Selling Strategy Getting started with social selling isn't as simple as creating a LinkedIn account, forcing all salespeople to post on it, and hoping for huge results. Instead, here's the strategic approach to take: 1- Define your goals This is THE starting point for any marketing strategy: what do you want to achieve? What are your goals? Before you launch into social selling, bring together the marketing and sales teams to lay the foundation of your strategy.
Some of the most common goals in B2B with social selling include: Build a strong, established, credible, legitimate and memorable brand image. Generate quality leads. Strengthen relationships with your B2B community. Sit down at the negotiating table with your future clients. Generate more sales (up-sell or cross-sell) from your network of existing customers. 2- Train your teams in the benefits of social selling Remember: in social selling, the idea is not to create a company page on LinkedIn and let it live. Social selling is an active approach, where salespeople are the main actors, at the forefront. Put like that, this approach can be scary: as a manager or marketer of the company, your role is to reassure salespeople, and above all, to train them in the interest of social selling.
Today, this platform is no longer the huge CV library of yesterday, reserved for recruiters in suits and ties. Having become a platform for creating content and interaction, this network is positioning itself as a golden tool for social selling. The most successful B2B companies on this network rely on two levers: Creating native content from employees' personal liechtenstein number accounts: this is the whole point of a LinkedIn strategy focusing on quality Inbound content. Using Sales Navigator to get in touch with all members of the network and prospect intelligently: this is the whole point of a LinkedIn strategy focusing on quality sales prospecting . Indeed, on this B2B platform, these two approaches are complementary. Content creation is combined with a more direct and personalized approach, thanks to private messages.
By combining the two, the “social” aspect of “social network” takes on its full meaning. And if you need to discover this platform, before you start… Here is our complete guide to understanding the LinkedIn algorithm. Now it's up to you to take your first steps: here are the steps to follow to set up your B2B social selling. 7 Steps to Create a Successful Social Selling Strategy Getting started with social selling isn't as simple as creating a LinkedIn account, forcing all salespeople to post on it, and hoping for huge results. Instead, here's the strategic approach to take: 1- Define your goals This is THE starting point for any marketing strategy: what do you want to achieve? What are your goals? Before you launch into social selling, bring together the marketing and sales teams to lay the foundation of your strategy.
Some of the most common goals in B2B with social selling include: Build a strong, established, credible, legitimate and memorable brand image. Generate quality leads. Strengthen relationships with your B2B community. Sit down at the negotiating table with your future clients. Generate more sales (up-sell or cross-sell) from your network of existing customers. 2- Train your teams in the benefits of social selling Remember: in social selling, the idea is not to create a company page on LinkedIn and let it live. Social selling is an active approach, where salespeople are the main actors, at the forefront. Put like that, this approach can be scary: as a manager or marketer of the company, your role is to reassure salespeople, and above all, to train them in the interest of social selling.