Source: Voltier Digital on Mashable
Posted: Sat Jan 18, 2025 4:57 am
In this day and age, few people swallow all the TV ads or read the brochures handed out on the street. This is called traditional marketing or "outbound marketing" and it interrupts you to offer you products.
However, today it is the customer who is in control, as he has the ability to change channels with a click, throw away the brochure or visit Google and search on his own for the products and services he needs and wants. Buy (not sell).
That is why in these cases, inbound marketing emerged, a new way of marketing without interrupting the customer, so the customer is not buy afghanistan whatsapp number database annoyed from the beginning. Instead, in inbound marketing, it is the customer who comes to you, and the ultimate goal is to create high-quality marketing and build a trusting relationship with the customer.
The term sounds new and exotic - and certainly much more expensive than one might think - however, it is very effective and not only for large companies. In fact, for small businesses that do not have a large budget to bid or invest in paid methods, using inbound marketing is their way to compete with the "bigger fish" in the market.
Some inbound marketing numbers are:
Inbound strategies generate 54% more leads than traditional paid marketing strategies.
Furthermore, companies that invest more in inbound than outbound save an average of $20,000 per year.
Inbound vs. Outbound Marketing - 620x591
In a previous Voltier Digital infographic, the most significant differences between inbound and outbound marketing were explained. The first communication path is two-way (customer and marketer), that is, the company tells us what to do and the customer tells them what they need. However, in traditional marketing, only the marketer communicates. Another difference is that the goal of inbound marketing is to sell quality, they seek to educate and entertain, while the goal of outbound marketing is not quality, nor does it have the goal of entertaining customers. With Inbound, we seek to provide value to potential customers.
However, today it is the customer who is in control, as he has the ability to change channels with a click, throw away the brochure or visit Google and search on his own for the products and services he needs and wants. Buy (not sell).
That is why in these cases, inbound marketing emerged, a new way of marketing without interrupting the customer, so the customer is not buy afghanistan whatsapp number database annoyed from the beginning. Instead, in inbound marketing, it is the customer who comes to you, and the ultimate goal is to create high-quality marketing and build a trusting relationship with the customer.
The term sounds new and exotic - and certainly much more expensive than one might think - however, it is very effective and not only for large companies. In fact, for small businesses that do not have a large budget to bid or invest in paid methods, using inbound marketing is their way to compete with the "bigger fish" in the market.
Some inbound marketing numbers are:
Inbound strategies generate 54% more leads than traditional paid marketing strategies.
Furthermore, companies that invest more in inbound than outbound save an average of $20,000 per year.
Inbound vs. Outbound Marketing - 620x591
In a previous Voltier Digital infographic, the most significant differences between inbound and outbound marketing were explained. The first communication path is two-way (customer and marketer), that is, the company tells us what to do and the customer tells them what they need. However, in traditional marketing, only the marketer communicates. Another difference is that the goal of inbound marketing is to sell quality, they seek to educate and entertain, while the goal of outbound marketing is not quality, nor does it have the goal of entertaining customers. With Inbound, we seek to provide value to potential customers.