Finding the Right Balance
Posted: Sat Jan 18, 2025 5:14 am
How Marketing Executives Are Approaching AI and Automation
Marketing leaders are moving past the “AI will fix everything” mindset to a more strategic approach. Our research shows marketing leaders are prioritizing three key AI initiatives for 2025:
Leveraging AI to create multi-modal campaigns (24%).
Using AI agents for end-to-end marketing automation (22%).
Implementing AI-powered reporting tools for ROI evaluation (21%).
marketing executive, three key AI initiatives marketing executives are prioritizing in 2025
What fascinates me most about these numbers isn’t just the high adoption rates — it’s how leaders thoughtfully integrate AI into existing workflows.
Christine Royston, chief marketing officer at Wrike, a workflow management platform, has observed this evolution firsthand.
“We’ve certainly seen a lot of change in the past three years with the rise, popularity, and accessibility of AI,” she explains.
“The most dramatic change I’ve witnessed is an austria phone number material increasing shift towards delivering efficient growth through data-driven decision-making.”
According to Wrike’s 2024 Impactful Work Report, more than 80% of business leaders have named efficiency their primary focus for maintaining competitiveness.
Royston and her team are responding by investing heavily in AI-powered predictive analytics.
From Theory to Practice
While many marketing teams are still experimenting with AI, some are already seeing concrete benefits. At Goldcast, a B2B video platform, CEO Palash Soni sees AI transforming content creation and distribution.
Marketing leaders are moving past the “AI will fix everything” mindset to a more strategic approach. Our research shows marketing leaders are prioritizing three key AI initiatives for 2025:
Leveraging AI to create multi-modal campaigns (24%).
Using AI agents for end-to-end marketing automation (22%).
Implementing AI-powered reporting tools for ROI evaluation (21%).
marketing executive, three key AI initiatives marketing executives are prioritizing in 2025
What fascinates me most about these numbers isn’t just the high adoption rates — it’s how leaders thoughtfully integrate AI into existing workflows.
Christine Royston, chief marketing officer at Wrike, a workflow management platform, has observed this evolution firsthand.
“We’ve certainly seen a lot of change in the past three years with the rise, popularity, and accessibility of AI,” she explains.
“The most dramatic change I’ve witnessed is an austria phone number material increasing shift towards delivering efficient growth through data-driven decision-making.”
According to Wrike’s 2024 Impactful Work Report, more than 80% of business leaders have named efficiency their primary focus for maintaining competitiveness.
Royston and her team are responding by investing heavily in AI-powered predictive analytics.
From Theory to Practice
While many marketing teams are still experimenting with AI, some are already seeing concrete benefits. At Goldcast, a B2B video platform, CEO Palash Soni sees AI transforming content creation and distribution.