Innovation in customer relations in the Italian banking sector
Posted: Sat Jan 18, 2025 5:17 am
This disparity clearly indicates that more needs to be done to increase consumer trust and provide clearer communication about the benefits of sharing data. This is also because 62% of Italian users now say they prefer an online application process rather than in person or over the phone.
In a word, what customers are asking for is greater attention that can easily evolve into a process of personalization , understood as a series of services that speak directly to them, without boring them with advertising for financial products that are completely out of their reach and getting straight to the heart of their specific needs.
It is clear that banks absolutely need to take care of customer experience as afghanistan consumer email list soon as possible to keep up with the pace of the arrival of truly innovative banking services. After the advent of online banks, competition is increasingly tough , so you need to be prepared and, above all, keep up with the times.
In 2021, 45% of Italians reduced or ended their physical relationship with the branch in favor of mobile and home banking compared to 2019. And if we take into account the age groups, the percentages rise to 50% and 47% for people between 18-29 and 30-44 years old.
In a word, what customers are asking for is greater attention that can easily evolve into a process of personalization , understood as a series of services that speak directly to them, without boring them with advertising for financial products that are completely out of their reach and getting straight to the heart of their specific needs.
It is clear that banks absolutely need to take care of customer experience as afghanistan consumer email list soon as possible to keep up with the pace of the arrival of truly innovative banking services. After the advent of online banks, competition is increasingly tough , so you need to be prepared and, above all, keep up with the times.
In 2021, 45% of Italians reduced or ended their physical relationship with the branch in favor of mobile and home banking compared to 2019. And if we take into account the age groups, the percentages rise to 50% and 47% for people between 18-29 and 30-44 years old.