Gotta catch 'em all: 5 marketing opportunities for Pokémon GO
Posted: Sat Jan 18, 2025 5:47 am
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Looking for new customers? Want to get more people in your store or restaurant? The meteoric rise of the augmented reality game Pokémon GO offers unprecedented marketing opportunities.
Reports are coming in from all over about suspicious people glued to their smartphones climbing over fences, filming buildings and rummaging through bushes. All in search of Pokémon. Even the Tour de France is reporting that people have caught Pokémon on Mont Ventoux!
Bigger than Twitter
The incredibly rapid growth of the mobile game is unparalleled. Pokémon GO is now the biggest mobile game in history and has more daily users than Twitter .
PokemonGo_chart
Granted, these are American figures, but even in the Netherlands, where the game has only been officially released since today, there are already thousands, perhaps tens of thousands of argentina telegram number list players. Groningen has a scoop: the first Pokemon-GO fine that has been issued. The first Pokemon-GO dismissal has occurred in Nijmegen.
One more time: what is Pokémon GO?
Gotta catch 'em all! That's what this ' augmented reality' game is all about . Collect as many Pokémon as possible and make them stronger by evolving or powering them up.
With a stronger Pokémon, you naturally have a much greater chance of winning in battles with other Pokémon GO users in the gyms!
PokéStops and PokéGyms
There are two types of fixed locations in the game: PokéStops and PokéGyms. PokéStops are fixed locations to get pokéballs or other in-game goodies. These Pokéstops are usually schools, works of art or special buildings. After 5 minutes the Pokéstop resets and you can pick up goodies again.
The other permanent location is a 'gym', where you can battle other trainers with your Pokémon. If you conquer a spot in the gym, you earn coins to spend in the in-game shop. Longer, occupying multiple gyms means loads of coins and therefore goodies!
Both types of places in the game attract players on a regular basis. And that is exactly why they are interesting for your business.
5 Marketing Opportunities
Below are five ways to perfectly capitalize on the Pokémon GO hype.
1. Using 'Lure modules' to attract trainers
This is one of the most important and easiest tips: use lure modules . In the game, these modules ensure that wild Pokémon are lured to a certain place. In fact, this is of course a perfect way to lure players.
Do you have a PokéStop in or near your business? Then you can use a lure module for 30 minutes. For 680 Pokécoins you can buy 8 lure modules. You buy those Pokécoins with real money. For just a few euros you can set up your own lure campaign.
Looking for new customers? Want to get more people in your store or restaurant? The meteoric rise of the augmented reality game Pokémon GO offers unprecedented marketing opportunities.
Reports are coming in from all over about suspicious people glued to their smartphones climbing over fences, filming buildings and rummaging through bushes. All in search of Pokémon. Even the Tour de France is reporting that people have caught Pokémon on Mont Ventoux!
Bigger than Twitter
The incredibly rapid growth of the mobile game is unparalleled. Pokémon GO is now the biggest mobile game in history and has more daily users than Twitter .
PokemonGo_chart
Granted, these are American figures, but even in the Netherlands, where the game has only been officially released since today, there are already thousands, perhaps tens of thousands of argentina telegram number list players. Groningen has a scoop: the first Pokemon-GO fine that has been issued. The first Pokemon-GO dismissal has occurred in Nijmegen.
One more time: what is Pokémon GO?
Gotta catch 'em all! That's what this ' augmented reality' game is all about . Collect as many Pokémon as possible and make them stronger by evolving or powering them up.
With a stronger Pokémon, you naturally have a much greater chance of winning in battles with other Pokémon GO users in the gyms!
PokéStops and PokéGyms
There are two types of fixed locations in the game: PokéStops and PokéGyms. PokéStops are fixed locations to get pokéballs or other in-game goodies. These Pokéstops are usually schools, works of art or special buildings. After 5 minutes the Pokéstop resets and you can pick up goodies again.
The other permanent location is a 'gym', where you can battle other trainers with your Pokémon. If you conquer a spot in the gym, you earn coins to spend in the in-game shop. Longer, occupying multiple gyms means loads of coins and therefore goodies!
Both types of places in the game attract players on a regular basis. And that is exactly why they are interesting for your business.
5 Marketing Opportunities
Below are five ways to perfectly capitalize on the Pokémon GO hype.
1. Using 'Lure modules' to attract trainers
This is one of the most important and easiest tips: use lure modules . In the game, these modules ensure that wild Pokémon are lured to a certain place. In fact, this is of course a perfect way to lure players.
Do you have a PokéStop in or near your business? Then you can use a lure module for 30 minutes. For 680 Pokécoins you can buy 8 lure modules. You buy those Pokécoins with real money. For just a few euros you can set up your own lure campaign.