Alicia Vicente broke the ice by referring to the importance that PC Componentes gives to the concept of reputation: « Reputation is in the DNA of the company and is reflected from the beginning to the end of our clients' purchasing process : an accessible website, personalized contact, deliveries on time and in the correct manner, etc. Our clients perceive us as a friend or a neighbor. For us, that is a sign that we are doing well and that is reflected through studies or the feedback we receive . »
For her part, Ariadna Hernández , CISCO's Dircom, said that reputation is generated from the inside out and from the top down . " It is not something that is generated only through communication. It is very important that we are transparent because lies always come to light ." For the management, the key is to create a culture that benefits everyone: customers, workers and the company. " Reputation is a consequence of your actions, you do not create it on purpose, it is built ."
Speaking from a sector that was one of the hardest hit during bahamas business email database the pandemic, Raquel González , Dircom at The Fork, said that for them the pandemic was an opportunity to connect with customers from a more emotional point of view. “ The consumer is no longer looking for a brand that has good service, but rather one that has commitment and responsibility. It matters how you involve the customer in the purchasing process .” For this reason, the company took three measures that managed to increase the level of reservations to 2019 levels: informing its customers about the status of restrictions in each location, supporting them to digitalize their services with new tools and launching initiatives to reactivate consumption , such as giving consumers 20 euros for their first order.
The topic was summed up by Iberdrola's Coordinator of Digital and Social Media, Elena González Gallego: " Without social reputation we are nothing. We are a committed company and this was demonstrated during the pandemic ." Elena explained that in these complex economic times, the company does not cut off the electricity to people with payment problems and has a policy of protecting the most vulnerable consumers. "We are a company integrated with society, with which we share values."