Take Babycenter (A Great Content Marketing Play From Johnson & Johnson. This Is A Digital Bible For Many New Parents Because The Information Is Specific To Their Needs. Subscribers Are Asked To Identify The Age(S Of Their Children, To Calculate Their Due Date, Or To Indicate If They Are Trying To Conceive. Then, Baby Center Tailors The Information For Each Subscriber.baby-centerwhile I Haven’t Been An Active Subscriber For A While, I Keenly Remember Looking Forward To The Emails When I Was Pregnant With And Then Parenting My First Daughter.
I Wanted To Know How Big My Baby Was When I Was lebanon telegram data Pregnant (She’s The Size Of An Avocado This Week! Or I Looked Forward To Reading About Various Stages In Her Development.in Short, Get As Specific As You Can Is – And Create A Program For Its Specific Needs.handpicked Related Content: How To Take An Audience-first Approach To Your Contentinstead Of Saying: “we’re Going To ‘do Content Marketing Because Everyone Else Is Doing It.
’ ”ask: “how Can We Help People In A Way No One Else Is?”i Guarantee You A Terrible Reason To Have A Content Marketing Program Is Because You – Or The Executive Team – Think You Should. Your Reason For Content Marketing Needs To Be Clear And It Should Focus On How You Can Help Someone In A Way That No One Else Is.your Reason For #contentmarketing Should Be How Your Brand Can Help Someone No One Else Is.