“If you try to please everybody it tastes like crap, like airplane food”
Posted: Sat Jan 18, 2025 6:13 am
Example: VPRO corporate identity
An example of a strong dynamic identity is the VPRO house style (by Thonik ). The logo strongly refers to the previous one, but is more timeless and modern. The logo shape has many possible variations and shape applications (and is therefore a pleasure to work with), but is still coherent.
6. Relevance
Relevance can mean many things for a brand. Not only content-related relevance benin mobile phone number list but also graphic relevance. The misconception here is often that relevance is determined by what is hip. That is thinking from the outside in. Design is stronger when it is built from the inside out, from content and function. Then it is more relevant to the brand itself, and also more honest in terms of relevance to the consumer, user or viewer. If pleasing a target group is (too) central, that can get in the way of creativity. As the Italian designer of Benneton Oliviero Toscani once said:
It is very difficult to think for a target group
Making choices in design and branding is related to the target group definition, and how relevant the brand is to whom. But it is very difficult to think for a target group. If you work from within, from the company or the program, you are true to yourself. If only target group thinking were to determine what is made, nothing new or innovative will ever be created. This does not mean that target groups are not important, especially when it comes to games and usability in interactive software, but it must know its place in the creative process.
An example of a strong dynamic identity is the VPRO house style (by Thonik ). The logo strongly refers to the previous one, but is more timeless and modern. The logo shape has many possible variations and shape applications (and is therefore a pleasure to work with), but is still coherent.
6. Relevance
Relevance can mean many things for a brand. Not only content-related relevance benin mobile phone number list but also graphic relevance. The misconception here is often that relevance is determined by what is hip. That is thinking from the outside in. Design is stronger when it is built from the inside out, from content and function. Then it is more relevant to the brand itself, and also more honest in terms of relevance to the consumer, user or viewer. If pleasing a target group is (too) central, that can get in the way of creativity. As the Italian designer of Benneton Oliviero Toscani once said:
It is very difficult to think for a target group
Making choices in design and branding is related to the target group definition, and how relevant the brand is to whom. But it is very difficult to think for a target group. If you work from within, from the company or the program, you are true to yourself. If only target group thinking were to determine what is made, nothing new or innovative will ever be created. This does not mean that target groups are not important, especially when it comes to games and usability in interactive software, but it must know its place in the creative process.