How to move from sales to marketing?
Posted: Sat Jan 18, 2025 9:02 am
Markets are bursting with choice – think of any supermarket aisle and you’ll agree. Everything has gone digital; online sales teams are growing faster than ever. Customers are increasingly reluctant to be sold to; they prefer self-service . In fact, Gen Z, the first generation of true digital natives, demands a high-tech omnichannel experience.
All of these factors have radically changed the way organizations sell to their customers. Consultative selling, inbound marketing, go-to-market, product-oriented marketing, and the right attempt at customer service are taking precedence over traditional models.
In modern organizations, like SaaS companies, marketing, sales, and customer success come together in a single function, typically labeled “growth.” Together, these sub-functions build integrated marketing strategies that drive customer acquisition. So, if you’re a sales professional looking to make the jump into marketing, now is your time!
In this blog, we'll walk you through how to transition from sales to marketing.
Why move from sales to marketing?
Even the most experienced marketers may consider switching to marketing for a number of reasons, including:
Skill Overlap
As customer-centric roles, both the sales and marketing teams require strong communication, relationship building, and understanding customer needs. This makes the transition more organic, if not easier.
Multidimensional work
The sales career can often be one-dimensional, i.e. finding potential customers, meeting with them, and closing deals. As a career higher up the funnel, marketing offers a broader range of activities, such as digital marketing, advertising, events, content, etc.
Professional growth
Marketing offers diverse opportunities in strategy, brand management, and digital tools. It also new zealand whatsapp number data creates a great foundation for an entrepreneurial career if you so desire.
Creative Paths
Marketing offers more opportunities to stretch your creative muscles in the form of copywriting, video scripts, design briefs, presentations, etc., which might be less so on the sales team.
More opportunities
The number of marketing jobs available in the U.S. is growing at a faster rate than sales jobs. For example, the role of sales engineer , which the U.S. Bureau of Labor Statistics defines as “selling business products or services, such as software or support, that require technical knowledge,” is growing by 6%, while the role of marketing director is growing by 8%.
Bonus Reading : How to Break into the Tech Sales Team .
But if you're thinking about how to change careers to begin with, you need to clearly understand the differences between the two roles.
All of these factors have radically changed the way organizations sell to their customers. Consultative selling, inbound marketing, go-to-market, product-oriented marketing, and the right attempt at customer service are taking precedence over traditional models.
In modern organizations, like SaaS companies, marketing, sales, and customer success come together in a single function, typically labeled “growth.” Together, these sub-functions build integrated marketing strategies that drive customer acquisition. So, if you’re a sales professional looking to make the jump into marketing, now is your time!
In this blog, we'll walk you through how to transition from sales to marketing.
Why move from sales to marketing?
Even the most experienced marketers may consider switching to marketing for a number of reasons, including:
Skill Overlap
As customer-centric roles, both the sales and marketing teams require strong communication, relationship building, and understanding customer needs. This makes the transition more organic, if not easier.
Multidimensional work
The sales career can often be one-dimensional, i.e. finding potential customers, meeting with them, and closing deals. As a career higher up the funnel, marketing offers a broader range of activities, such as digital marketing, advertising, events, content, etc.
Professional growth
Marketing offers diverse opportunities in strategy, brand management, and digital tools. It also new zealand whatsapp number data creates a great foundation for an entrepreneurial career if you so desire.
Creative Paths
Marketing offers more opportunities to stretch your creative muscles in the form of copywriting, video scripts, design briefs, presentations, etc., which might be less so on the sales team.
More opportunities
The number of marketing jobs available in the U.S. is growing at a faster rate than sales jobs. For example, the role of sales engineer , which the U.S. Bureau of Labor Statistics defines as “selling business products or services, such as software or support, that require technical knowledge,” is growing by 6%, while the role of marketing director is growing by 8%.
Bonus Reading : How to Break into the Tech Sales Team .
But if you're thinking about how to change careers to begin with, you need to clearly understand the differences between the two roles.