2 marketing hourglass visitors subscribers customers loyal customers ambassadors Arend Landman
Posted: Sat Jan 18, 2025 10:07 am
If you have set up your content marketing system properly, it is in principle possible to generate sales with an email or a series of carefully formulated emails. However, it is not realistic to expect big results from this right away. Experience shows that many people only buy a product or service after consuming content from the provider several times.
The Marketing Hourglass
That is why it is often worthwhile to set up a marketing hourglass, also called a poland mobile phone number list marketing funnel . The content that someone receives is determined by the level of involvement in the organization. For example, a distinction can be made between: visitors, subscribers, customers, loyal customers and ambassadors.
Followers on social media such as Facebook, Twitter and Google+ can also be seen as a herd, but e-mail addresses are more valuable. Social media have a much more fleeting character and are full of all kinds of distractions that make it difficult to hold attention for a longer period of time. In addition, there are many people who do have social media accounts, but do little or nothing with them (anymore). Of course, social media do play an important role in content marketing, but mainly in the form of short items that can be quickly taken note of ( snackable content ). Social media are important for attracting an audience. More is usually needed to captivate and convert.
The Marketing Hourglass
That is why it is often worthwhile to set up a marketing hourglass, also called a poland mobile phone number list marketing funnel . The content that someone receives is determined by the level of involvement in the organization. For example, a distinction can be made between: visitors, subscribers, customers, loyal customers and ambassadors.
Followers on social media such as Facebook, Twitter and Google+ can also be seen as a herd, but e-mail addresses are more valuable. Social media have a much more fleeting character and are full of all kinds of distractions that make it difficult to hold attention for a longer period of time. In addition, there are many people who do have social media accounts, but do little or nothing with them (anymore). Of course, social media do play an important role in content marketing, but mainly in the form of short items that can be quickly taken note of ( snackable content ). Social media are important for attracting an audience. More is usually needed to captivate and convert.