TikTok launches Spark Ads, a new ad format based on content from brands and creators
Posted: Sat Jan 18, 2025 10:39 am
By Dalí Veliz
Marketing4eCommerce Editor
LAdvertisements, despite being a good way to achieve conversions, sales and attract the public's attention, can also be annoying for users. Faced with this problem, the best option is ads in a native format, that is, ads that are displayed as organic content on the platforms, since in this way a greater reach can be guaranteed, while respecting the user experience. Following this line, TikTok has just launched its new native ad format , Spark Ads .
Spark Ads, a new way to advertise on TikTok
TikTok is known for its fluid and original short video content belize business email database and the integration of organic ads gives brands an opportunity to join this trend while promoting themselves. This ad format launched by the Chinese app promises to offer brands a new way to consolidate their presence on this social network.
Spark Ads are ads created from the brands' own profile posts or from organic content from other users , with their due authorization. In other words, this new ad format is, in principle, a conversion of the page's usual content into advertising content. In this way, videos could be integrated as featured or In-feed ads in TikTok's discovery section, called For You .
Marketing4eCommerce Editor
LAdvertisements, despite being a good way to achieve conversions, sales and attract the public's attention, can also be annoying for users. Faced with this problem, the best option is ads in a native format, that is, ads that are displayed as organic content on the platforms, since in this way a greater reach can be guaranteed, while respecting the user experience. Following this line, TikTok has just launched its new native ad format , Spark Ads .
Spark Ads, a new way to advertise on TikTok
TikTok is known for its fluid and original short video content belize business email database and the integration of organic ads gives brands an opportunity to join this trend while promoting themselves. This ad format launched by the Chinese app promises to offer brands a new way to consolidate their presence on this social network.
Spark Ads are ads created from the brands' own profile posts or from organic content from other users , with their due authorization. In other words, this new ad format is, in principle, a conversion of the page's usual content into advertising content. In this way, videos could be integrated as featured or In-feed ads in TikTok's discovery section, called For You .