Read You're Not The Hero — Your Customer Is
Posted: Sun Jan 19, 2025 3:14 am
Lesson 8: Engage with the people who engage with you.
While you’re busy figuring out how to connect with your audience, don’t forget to actually connect with your audience.
“The number one thing you can do to maximize any budget you're spending is to simply engage with the people who are engaging with you,” says Chandler Quintin, co-founder and CEO of Video Brothers.
And he’s not just talking about reactive engagement, like armenia phone number material answering social messages or responding to emails. That stuff’s a given. He’s talking about proactive outreach to the people who interact with your business presence. Quintin himself sends a message to anyone who views his LinkedIn profile or watches a video he posts.
“We have booked almost 80% of our calls through simply engaging with people that engage with us versus them going to our website and filling out a form.”
And I’m a living testimonial to this tactic. Thursday morning, I’m sipping tea and cruising LinkedIn in search of marketing masters. (I do it for you! Well… not the tea. That’s for me.) Minutes later, Quintin messaged me asking for help because he was upside down. (See the hero image above.) Friday morning, we’re scheduling an interview.
Quintin acknowledges that this takes effort.
“It does take a lot of time. There might be some ways to automate it. But at the end of the day, I think people can kind of see through automations a little bit. Especially when you're trying to make an authentic connection. The bar for that is: Just be authentic. Be a human being.”
While you’re busy figuring out how to connect with your audience, don’t forget to actually connect with your audience.
“The number one thing you can do to maximize any budget you're spending is to simply engage with the people who are engaging with you,” says Chandler Quintin, co-founder and CEO of Video Brothers.
And he’s not just talking about reactive engagement, like armenia phone number material answering social messages or responding to emails. That stuff’s a given. He’s talking about proactive outreach to the people who interact with your business presence. Quintin himself sends a message to anyone who views his LinkedIn profile or watches a video he posts.
“We have booked almost 80% of our calls through simply engaging with people that engage with us versus them going to our website and filling out a form.”
And I’m a living testimonial to this tactic. Thursday morning, I’m sipping tea and cruising LinkedIn in search of marketing masters. (I do it for you! Well… not the tea. That’s for me.) Minutes later, Quintin messaged me asking for help because he was upside down. (See the hero image above.) Friday morning, we’re scheduling an interview.
Quintin acknowledges that this takes effort.
“It does take a lot of time. There might be some ways to automate it. But at the end of the day, I think people can kind of see through automations a little bit. Especially when you're trying to make an authentic connection. The bar for that is: Just be authentic. Be a human being.”