Big Database

When developing an interaction design or design, the actions of our customers or employees are central. With the help of personas and user stories, we map out what the user wants to do on your website, intranet or app. And with usability tests we see whether they can perform those tasks well, easily and quickly. An excellent approach to get the usability and user-friendliness of your site in order. However, a well-functioning website or app does not necessarily ensure (the right) impact on the visitor. Because how do you ensure that, in addition to the pleasant use of your site, you know how to touch the right emotion with your visitor? And thus really make a connection with your customer?

“We scientists now understand how important emotion is to everyday life, panama mobile phone number list how valuable. Sure, utility and usability are important, but without fun and pleasure, joy and excitement, and yes, anxiety and anger, fear and rage, our lives would be incomplete.”— Don Norman (Emotional Design: Why We Love (or Hate) Everyday Things)

Emotional experience design pays attention to the emotional aspects of a 'user experience' (in this case: the use of an online service, website, app or intranet.