Government organizations
Posted: Sun Jan 19, 2025 4:34 am
Is waiting 60 hours for a press release still appropriate in this day and age? And is the fact that you 'are' a government organization a valid excuse? Not all government organizations seem to be able to adapt to the real-time demands of the new media. But perhaps there is good news on the way for them.
Real time
In today’s media landscape, real-time has become everything and everything has become real-time. Social media and new technologies have accelerated the news cycle in recent years, and no one knows where it will end.
If a negative article about your product appears in the morning paper, the slovenia mobile phone number list media wants a reaction here and now and the negative news spreads like wildfire through the consumer world via social media. As a company, you cannot afford to say: "We'll look at that later." If you want people to buy your product tonight and tomorrow, you have to have your reaction ready for the morning news. That is the new media reality.
And although government organisations suffer less from damage to their reputation and image in the short term – as a consumer you can choose from multiple products; as a citizen you do not have that option – they too must adapt and learn to keep up in this increasingly fast-moving and changing world of communications.
Share your wealth – relevant trends for government communicationA nice overview of the changing world of communication in which government organizations operate, appeared just before the summer. Under the title ' Share your wealth - relevant trends for government communication ' the Dutch Ministry of General Affairs published an overview of these trends and tries to provide explanation and advice where possible.
The result is a report that everyone involved in government communications, whether close to home or far away, should always have at hand in the coming years.
Real time
In today’s media landscape, real-time has become everything and everything has become real-time. Social media and new technologies have accelerated the news cycle in recent years, and no one knows where it will end.
If a negative article about your product appears in the morning paper, the slovenia mobile phone number list media wants a reaction here and now and the negative news spreads like wildfire through the consumer world via social media. As a company, you cannot afford to say: "We'll look at that later." If you want people to buy your product tonight and tomorrow, you have to have your reaction ready for the morning news. That is the new media reality.
And although government organisations suffer less from damage to their reputation and image in the short term – as a consumer you can choose from multiple products; as a citizen you do not have that option – they too must adapt and learn to keep up in this increasingly fast-moving and changing world of communications.
Share your wealth – relevant trends for government communicationA nice overview of the changing world of communication in which government organizations operate, appeared just before the summer. Under the title ' Share your wealth - relevant trends for government communication ' the Dutch Ministry of General Affairs published an overview of these trends and tries to provide explanation and advice where possible.
The result is a report that everyone involved in government communications, whether close to home or far away, should always have at hand in the coming years.