5. Metrics Beyond Traditional Email Marketing
Posted: Sun Jan 19, 2025 4:37 am
5 Newsletter Content Strategy Trends. 1. Shift toward person-centric content. 2. Importance of niche targeting. 3. Creator-style, personality-driven content. 4. AI-driven segmentation techniques. 5. Metrics beyond traditional email marketing. Original HubSpot survey of 500+ newsletter operators + personal interviews. September - October 2024.
1. Shift Toward Person-centric Content
Remember that you’re writing for real people — other people like you — and tell the stories you’d want to read.
2. Importance of Niche Targeting
Developing a small but engaged audience may be more valuable to the future of your business. Build trust and loyalty by offering something that nobody else can.
3. Creator-style, Personality-driven Content
Personality and expertise are why you sign up for newsletters like Anne Helen Peterson’s Culture Study or John Paul Brammer’s ¡Hola Papi! — they’re good writers with smart, critical takes on culture, and they’re fun to read. Take a page from their notebooks, even if you’re writing about car gaskets.
4. AI-driven Segmentation Techniques
In the age of AI-powered personalization, there’s no canada phone number material excuse for treating your email subscribers like a monolith. Take advantage of technology to segment by geographic location, interests, or behaviors. Read more about AI segmentation tools.
Click-through rates aren’t yet a KPI of the past, but marketers are recognizing the long-term value in metrics like:
Subscriber growth and health
Organic buzz and conversation
Social media mentions
Reader engagement and replies
The Future of Newsletters
Your Guide to Building a Profitable Media Empire
Learn the Basics
Understand How to Monetize
Build Your Content Strategy
And More!
1. Shift Toward Person-centric Content
Remember that you’re writing for real people — other people like you — and tell the stories you’d want to read.
2. Importance of Niche Targeting
Developing a small but engaged audience may be more valuable to the future of your business. Build trust and loyalty by offering something that nobody else can.
3. Creator-style, Personality-driven Content
Personality and expertise are why you sign up for newsletters like Anne Helen Peterson’s Culture Study or John Paul Brammer’s ¡Hola Papi! — they’re good writers with smart, critical takes on culture, and they’re fun to read. Take a page from their notebooks, even if you’re writing about car gaskets.
4. AI-driven Segmentation Techniques
In the age of AI-powered personalization, there’s no canada phone number material excuse for treating your email subscribers like a monolith. Take advantage of technology to segment by geographic location, interests, or behaviors. Read more about AI segmentation tools.
Click-through rates aren’t yet a KPI of the past, but marketers are recognizing the long-term value in metrics like:
Subscriber growth and health
Organic buzz and conversation
Social media mentions
Reader engagement and replies
The Future of Newsletters
Your Guide to Building a Profitable Media Empire
Learn the Basics
Understand How to Monetize
Build Your Content Strategy
And More!