And when it comes to influencer marketing, Melnikova says:

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How to Overcome This Challenge
To start, consider driving your audience from certain social platforms back to dedicated landing pages, or track clicks on specific CTAs for each of your social media campaigns.

Let’s say you're running a campaign aimed at driving revenue towards a new product offering, create a product landing page and link to it on each of your social profiles. That way, you can track how many clicks come from each page, and alter your strategy accordingly.

For example, if you’re seeing most clicks coming from Facebook, that may indicate that it’s a good idea to put paid advertising behind your Facebook strategy.

Speaking of paid advertising, social media ads and influencer marketing are also powerful ways to generate leads through social media.

Talkwalker's former CMO Elena Melnikova emphasizes the cyprus phone number material importance of reading the room when creating ads for social media:

“Too commercial, and this young audience will scroll past your brand, looking for the next dance routine. Read the room. Follow the trends. Be spontaneous,” notes Melnikova.

top six social media marketing challenges; finding ideas for new content; read the room, follow the trends, be spontaneous; Elena Melnikova, CMO, Rossum


“Savvy brands will work with influencers to create content. And with the majority of TikTok influencers being Gen Z, they‘ll understand how to ensure their content stands out, and increase a brand’s engagement figures.”

6. Keeping up with new trends.
Last but certainly not least, our data shows that 14% of marketers cited keeping up with new trends as one of their top challenges for this year.