Examples of tone of voice differentiation
Posted: Sun Jan 19, 2025 6:06 am
We are talking about VUI (Voice User Interface) or VUX (Voice User Experience) , applied to voice assistants, podcasts, ringtones, sounds in an app, music in customer service calls, the tone of voice of robots, sounds or music to be played in shops, fairs or exhibitions.
One of the markets that is promoting VUX the most is that of virtual assistants. People are increasingly speaking with their smartphones, speakers, tablets or televisions. In fact, according to a study by Gartner , in 2020 30% of Internet searches will be done by voice . In this type of interaction, in which brands will be increasingly present, it is very important to choose voices and sounds that can differentiate themselves from the others.
The most advanced market, without saying anything new, is that of video list of hong kong consumer email games , where each brand has its own audio logo or its own sounds, capable of conquering a place in the minds and hearts of gamers. Surely many will recognize the sound of the Xbox immediately thinking back to long afternoons of games:
LaLiga also followed UEFA's lead with a piece created by the famous composer Lucas Vidal. The piece mixes the rhythm of 90 children, the applause of the fans and the melody played by horns, trumpets and voices.
What will we see in the future? Surely more brands will follow this path and will start to take into account the tone of voice and the sound identity of the latter within their branding strategy. The image will not always accompany the sound and we must be able to create a personal and recognizable style that connects with the user and generates memories in them. This is the right time to start!!
One of the markets that is promoting VUX the most is that of virtual assistants. People are increasingly speaking with their smartphones, speakers, tablets or televisions. In fact, according to a study by Gartner , in 2020 30% of Internet searches will be done by voice . In this type of interaction, in which brands will be increasingly present, it is very important to choose voices and sounds that can differentiate themselves from the others.
The most advanced market, without saying anything new, is that of video list of hong kong consumer email games , where each brand has its own audio logo or its own sounds, capable of conquering a place in the minds and hearts of gamers. Surely many will recognize the sound of the Xbox immediately thinking back to long afternoons of games:
LaLiga also followed UEFA's lead with a piece created by the famous composer Lucas Vidal. The piece mixes the rhythm of 90 children, the applause of the fans and the melody played by horns, trumpets and voices.
What will we see in the future? Surely more brands will follow this path and will start to take into account the tone of voice and the sound identity of the latter within their branding strategy. The image will not always accompany the sound and we must be able to create a personal and recognizable style that connects with the user and generates memories in them. This is the right time to start!!