Adjust Your Voice and Use Humor
Posted: Sun Jan 19, 2025 6:07 am
According to research, 72% of people feel more connected to businesses whose employees and CEOs have an active social media presence. Apparently, this type of advocacy gives buyers insights into the workings of the brand. More importantly, human presence helps consumers understand that a company is not just another faceless organization. Instead, it’s a business made up of real people.
And if you consider how people assign value to products — they perceive handmade items as more valuable due to being made with intention — it’s clear to see that helping your audience relate to your brand allows you to reach your goals (whatever they may be) more successfully.
So, if you’re looking for simple and effective ways to humanize your brand and make it more relatable, here are the top strategies to help you achieve the desired outcome.
One of the easiest ways to make your brand more relatable is to say goodbye to the clinically sterile, professional voice many businesses employ when communicating with their target audience.
Yes, branding your business as credible and trustworthy is highly important when trying to convert customers. Nonetheless, removing all traces of a personality from your communications can prevent your audience from forming an attachment to your business, from seeing it as relatable, or even from understanding that you run a customer-oriented operation that puts people before sales.
For this reason, it’s essential that in your communication with customers (be it direct, via content, or social media), you use a voice that’s original, recognizable, and, most importantly, approachable.
Furthermore, don’t shy away from using humor (where cameroon cell phone number database appropriate). Some of the most relatable businesses have captured their audience’s attention by exhibiting a healthy dose of self-deprecation — think Dollar Shave Club or Aviation American Gin — using funny content to make buyers fall in love with them.
Showcase Your Team
Another super-effective way to humanize your brand is to celebrate your team.
After all, we already mentioned that consumers feel connected to brands whose employees are active online. And further research shows that people want to support businesses that create authentic experiences driven by human contact. So, being vocal about the people who make your organization what it is is one of the easiest hacks for making your business more relatable.
There are several good ways to showcase your team.
On the one hand, you can (and should) add an About page or section to your website, sharing your background information along with your brand’s mission. This is what Cold Plunge Facts does on its homepage, with a short description of who the business owners are and why they started the website in the first place.
And if you consider how people assign value to products — they perceive handmade items as more valuable due to being made with intention — it’s clear to see that helping your audience relate to your brand allows you to reach your goals (whatever they may be) more successfully.
So, if you’re looking for simple and effective ways to humanize your brand and make it more relatable, here are the top strategies to help you achieve the desired outcome.
One of the easiest ways to make your brand more relatable is to say goodbye to the clinically sterile, professional voice many businesses employ when communicating with their target audience.
Yes, branding your business as credible and trustworthy is highly important when trying to convert customers. Nonetheless, removing all traces of a personality from your communications can prevent your audience from forming an attachment to your business, from seeing it as relatable, or even from understanding that you run a customer-oriented operation that puts people before sales.
For this reason, it’s essential that in your communication with customers (be it direct, via content, or social media), you use a voice that’s original, recognizable, and, most importantly, approachable.
Furthermore, don’t shy away from using humor (where cameroon cell phone number database appropriate). Some of the most relatable businesses have captured their audience’s attention by exhibiting a healthy dose of self-deprecation — think Dollar Shave Club or Aviation American Gin — using funny content to make buyers fall in love with them.
Showcase Your Team
Another super-effective way to humanize your brand is to celebrate your team.
After all, we already mentioned that consumers feel connected to brands whose employees are active online. And further research shows that people want to support businesses that create authentic experiences driven by human contact. So, being vocal about the people who make your organization what it is is one of the easiest hacks for making your business more relatable.
There are several good ways to showcase your team.
On the one hand, you can (and should) add an About page or section to your website, sharing your background information along with your brand’s mission. This is what Cold Plunge Facts does on its homepage, with a short description of who the business owners are and why they started the website in the first place.