Other differences in your busnice
Posted: Sun Jan 19, 2025 6:10 am
To make this distinction really clear to you, we have created a quick list with the four main points between the two concepts:
In general, both the brand and the buyer persona should complement each other and be in line with the style and language your company is aiming for in order to reach the desired volume of customers. The ideal scenario, in this case, is when your brand values meet the values of your target audience.
What do you need to have before building a brand persona ?
What is the business proposal? What does the germany phone number resource company want to be for the market and potential customers? Only after these answers are clear and objective will creating a brand persona make sense.
The essence of a brand is reflected in the power of influence it can exert on a consumer or customer. Often, the tiebreaker for similar products with the same characteristics and price is precisely the credibility and identification that the consumer has with a particular brand.
Before creating a brand persona, it is essential to analyze the points that easily adjust to the expectations generated in customers, strengthening the bond and desire to purchase products or hire services from a company.
In this way, when the brand has values similar to those of the audience it has acquired, they become advocates and adopt a stance of belonging , as they identify with it and generate instant credibility, to encourage more people to become advocates.
Nike and Adidas: examples of well-structured brand personas
Before you understand the step-by-step process of how to create a brand persona , it is interesting to look at examples that can inspire you. Therefore, we have compared two major sports brands (Nike and Adidas) that, despite being in the same segment, manage to reach their buyer personas , with different ways of communicating and positioning.
Nike
With the slogan “Just do it”, we can characterize Nike primarily as a brand that values emotion, provocation and innovation . The focus of its brand persona , as seen in the ad image below, is clearly the relentless pursuit of excellence.
In general, both the brand and the buyer persona should complement each other and be in line with the style and language your company is aiming for in order to reach the desired volume of customers. The ideal scenario, in this case, is when your brand values meet the values of your target audience.
What do you need to have before building a brand persona ?
What is the business proposal? What does the germany phone number resource company want to be for the market and potential customers? Only after these answers are clear and objective will creating a brand persona make sense.
The essence of a brand is reflected in the power of influence it can exert on a consumer or customer. Often, the tiebreaker for similar products with the same characteristics and price is precisely the credibility and identification that the consumer has with a particular brand.
Before creating a brand persona, it is essential to analyze the points that easily adjust to the expectations generated in customers, strengthening the bond and desire to purchase products or hire services from a company.
In this way, when the brand has values similar to those of the audience it has acquired, they become advocates and adopt a stance of belonging , as they identify with it and generate instant credibility, to encourage more people to become advocates.
Nike and Adidas: examples of well-structured brand personas
Before you understand the step-by-step process of how to create a brand persona , it is interesting to look at examples that can inspire you. Therefore, we have compared two major sports brands (Nike and Adidas) that, despite being in the same segment, manage to reach their buyer personas , with different ways of communicating and positioning.
Nike
With the slogan “Just do it”, we can characterize Nike primarily as a brand that values emotion, provocation and innovation . The focus of its brand persona , as seen in the ad image below, is clearly the relentless pursuit of excellence.