“How I Write Engaging Social Media Posts That Inspire and Convert”
Posted: Sun Jan 19, 2025 6:32 am
My teammate and managing editor of the HubSpot Website Blog, Jamie Juviler, actually turns back to AI to help him do this.
He explains, “Sometimes AI helps me make my writing sound more human. For example, if I have a paragraph written in the third person, I’ll ask ChatGPT to convert it to the first person with minimal changes to the copy itself.”
This saves Juviler a great deal of time, especially since he can use the same tool that generated the content in the first place — no need to hop around other documents or tabs.
Pro tip: Put your title in the first person as well.
Juviler continues, “I also do the same with post titles and email subject lines — run them through ChatGPT and prompt it to make the wording more unique to my voice. Doing this makes readers more likely to engage with the content if the headline is from my perspective, versus a generic title.”
In the case of my social media article, ChatGPT turned “How to oman phone number material Write a Great Social Media Post: Engage, Inspire, and Convert” into:
“My Guide to Crafting Social Media Posts That Engage, Inspire, and Convert”
“How I Create Social Media Posts That Stand Out, Engage, and Drive Results”
Screenshot showing how chatgpt rewrote a blog title to be in the first-person.
This is also a great hack for brainstorming titles for your editorial calendar. Learn how to create yours.
4. Shift to an active voice.
Along with third-person, AI content generators tend to lean on passive voice. And like my old friend SmarterChild, it sounds extremely robotic.
He explains, “Sometimes AI helps me make my writing sound more human. For example, if I have a paragraph written in the third person, I’ll ask ChatGPT to convert it to the first person with minimal changes to the copy itself.”
This saves Juviler a great deal of time, especially since he can use the same tool that generated the content in the first place — no need to hop around other documents or tabs.
Pro tip: Put your title in the first person as well.
Juviler continues, “I also do the same with post titles and email subject lines — run them through ChatGPT and prompt it to make the wording more unique to my voice. Doing this makes readers more likely to engage with the content if the headline is from my perspective, versus a generic title.”
In the case of my social media article, ChatGPT turned “How to oman phone number material Write a Great Social Media Post: Engage, Inspire, and Convert” into:
“My Guide to Crafting Social Media Posts That Engage, Inspire, and Convert”
“How I Create Social Media Posts That Stand Out, Engage, and Drive Results”
Screenshot showing how chatgpt rewrote a blog title to be in the first-person.
This is also a great hack for brainstorming titles for your editorial calendar. Learn how to create yours.
4. Shift to an active voice.
Along with third-person, AI content generators tend to lean on passive voice. And like my old friend SmarterChild, it sounds extremely robotic.