The involvement of government bodies
Posted: Sun Jan 19, 2025 6:33 am
More and more marketers are actively working to spot fraud. The ACTIVATE State of Influencer Marketing 2019 study found that 51.82% of marketers surveyed have mechanisms in place to recognize bots or fake followers , up 24.49% from the previous year. Two-thirds believe social media should take more action to combat fraud. While Facebook and YouTube have added settings that allow brands to distinguish between branded and sponsored content, Instagram has announced measures to crack down on inauthentic activity on the platform. This is encouraging, but there is still more work to be done.
The UK’s Advertising Standards Authority has developed a Guide for Influencers in list of australia consumer email partnership with the Competition and Markets Authority (CMA) to help influencers follow the rules that define what social media posts are considered advertising under the ASA . If a post is considered sponsored content in the UK, it becomes subject to a set of rules, and the document serves as a blueprint for influencers to know what to do if they run afoul of the ASA or if someone makes a complaint.
The UK’s Advertising Standards Authority has developed a Guide for Influencers in list of australia consumer email partnership with the Competition and Markets Authority (CMA) to help influencers follow the rules that define what social media posts are considered advertising under the ASA . If a post is considered sponsored content in the UK, it becomes subject to a set of rules, and the document serves as a blueprint for influencers to know what to do if they run afoul of the ASA or if someone makes a complaint.