What are the benefits of updating content?
Posted: Sun Jan 19, 2025 6:34 am
What is better for SEO? Creating new content or optimizing existing content? Websites need to be maintained throughout their lifecycle. Bruce Clay recommends: "Spend 50% of your time on content creation and 50% on improving existing content."
Provides a better user experience : Users read your content for information, but if that content is outdated, it is of no use to them. Ensuring it is current and factually accurate is the best thing you can do for your readers.
Helps maintain URL authority : Every time you create a new page on your website, the new URL has zero authority. URLs with older content have their authority due to the links they have gained and also due to their age.
It can be optimized for new keywords or expanded : Find out what types of search queries are driving impressions and clicks. If you discover that a good keyword has a very low click-through rate, adjust switzerland email list your content to include that keyword or its variations.
Check out Neil Patel's tips for editing outdated content on your website or blog .
How often should the content be updated?
There is no clear answer to this. If you have recently started creating content for your website or blog, it is enough to review and update it after about a year. If you already have a blog that has some traffic, review its content once every six months (see Chris Gregory, " Systematically upgrade your existing content: Here's how (and when) to do it ").
Provides a better user experience : Users read your content for information, but if that content is outdated, it is of no use to them. Ensuring it is current and factually accurate is the best thing you can do for your readers.
Helps maintain URL authority : Every time you create a new page on your website, the new URL has zero authority. URLs with older content have their authority due to the links they have gained and also due to their age.
It can be optimized for new keywords or expanded : Find out what types of search queries are driving impressions and clicks. If you discover that a good keyword has a very low click-through rate, adjust switzerland email list your content to include that keyword or its variations.
Check out Neil Patel's tips for editing outdated content on your website or blog .
How often should the content be updated?
There is no clear answer to this. If you have recently started creating content for your website or blog, it is enough to review and update it after about a year. If you already have a blog that has some traffic, review its content once every six months (see Chris Gregory, " Systematically upgrade your existing content: Here's how (and when) to do it ").