What is digital marketing. Let's look at the basics.

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Let's figure out what digital marketing is and why it is so relevant today.

The first appearance of digital marketing

In the 80s, SoftAd Group launched an advertising campaign for car manufacturers. The magazine featured an insert that had to be cut out and mailed. Then readers would receive a letter offering a free test drive and a floppy disk with car ads. In this way, the company used offline promotion and digital media to attract customers.

The term digital marketing itself appeared later in the 90s.

What is digital?
Digital marketing is brand promotion through digital cambodia b2b leads channels. It is a budget-friendly and fast tool for attracting and retaining customers.

Many people equate internet marketing with digital marketing. But digital uses not only the internet for promotion, but also channels that are not related to the online environment.

So, what is digital marketing? The most popular ones are:

SMM — promotion in social networks;
radio;
TV advertising;
in-app advertising;
SMS mailing;
email newsletter;
SEO website promotion;
contextual advertising.
Digital marketing helps bring an offline audience online and vice versa. For example, a QR code on a banner will help you go to the brand's website. And with the help of advertising on social networks, you can invite people to an offline event.

At the same time, you can easily collect data on the marketing moves made. This means you can analyze the effectiveness of the advertising campaign and create a client profile.