As you can imagine,
Posted: Sun Jan 19, 2025 8:32 am
This allows advertisers to measure conversions achieved with their campaigns from the moment the customer clicked on the ad until the end of that specific time period . In the case of Facebook, this interval was set at 28 days (the default option compared to shorter periods), and now they will only do it for 1 and 7 days.
According to Facebook, “ By default, Facebook Attribution selects a last touchpoint model with a 28-day click window and a one-day impression window . For example, if you were to select purchases as your conversion and apply this default model and conversion window, your reports would report purchases that Facebook could attribute to either a last ad click that occurred within 28 days of the purchase or a last ad impression that occurred within the day before the purchase, whichever is later.”
this change has an almost immediate iran business email database consequence: from now on, there will be purchases made in the period between day 7 and day 28 after the customer clicks on a Facebook ad… that will not be counted. As a result, the results of the campaigns, the number of conversions achieved with them, will decrease.
Third-party cookies could be the cause of the change
Essentially, attribution models use specific touchpoints within the Facebook advertising process to provide the most specific information possible on the chosen response metric, in this case conversion. This allows advertisers to gain insight into the real impact their ads have had in line with their pre-established approach.
According to Facebook, “ By default, Facebook Attribution selects a last touchpoint model with a 28-day click window and a one-day impression window . For example, if you were to select purchases as your conversion and apply this default model and conversion window, your reports would report purchases that Facebook could attribute to either a last ad click that occurred within 28 days of the purchase or a last ad impression that occurred within the day before the purchase, whichever is later.”
this change has an almost immediate iran business email database consequence: from now on, there will be purchases made in the period between day 7 and day 28 after the customer clicks on a Facebook ad… that will not be counted. As a result, the results of the campaigns, the number of conversions achieved with them, will decrease.
Third-party cookies could be the cause of the change
Essentially, attribution models use specific touchpoints within the Facebook advertising process to provide the most specific information possible on the chosen response metric, in this case conversion. This allows advertisers to gain insight into the real impact their ads have had in line with their pre-established approach.