Domain broker Andrey Savelyev also explains why Ru-Center needs to cut staff and raise prices in order to develop its
Posted: Sun Jan 19, 2025 9:31 am
Domain broker
<p>"Previously, there was a historically established price of 600 rubles per year for a domain. Recently, many registrars have appeared that have begun to destroy the market, dumping prices for domains for end users to 90 rubles per year. These registrars are very small, they often do not have an office, legal and technical support, sometimes they do not even have a 24-hour phone.</p>
<p>Therefore, large players have also decided to reconsider their model. list of romania cell phone numbers Ru-Center has undergone a major restructuring, the company is becoming more compact. Previously, the company invested more in the development of the market, now they have set profit as a goal and are fighting for EBITDA by reducing staff and increasing the price for the end user."</p>
Even broker Pavel Gross-Dneprov, who was one of the first to criticize the new Ru-Center tariffs and then wrote on his Facebook page about the mass outflow of the registrar’s clients, admits that thanks to these measures the company’s profits will increase.
"They realized that it would be better to raise the price tag - legal entities (legal entities - editor's note) will not leave, and RuCenter has a gold fund of legal entity clients who will not notice, and there are also individuals (individuals - editor's note). Apparently, they want to become a la networksolutions.com in Russia, but in my opinion, it was not necessary to do so abruptly," he writes in a comment to his revealing post.
Main_15903_615238428601688_5746848932471617172_n
Pavel Gross-Dneprov
Domain broker
"What was Ru-Center thinking about when making such decisions? I will answer - about money, but not about clients. There will be growth, of course, in money, but the number of clients will fall sharply."
<p>"Previously, there was a historically established price of 600 rubles per year for a domain. Recently, many registrars have appeared that have begun to destroy the market, dumping prices for domains for end users to 90 rubles per year. These registrars are very small, they often do not have an office, legal and technical support, sometimes they do not even have a 24-hour phone.</p>
<p>Therefore, large players have also decided to reconsider their model. list of romania cell phone numbers Ru-Center has undergone a major restructuring, the company is becoming more compact. Previously, the company invested more in the development of the market, now they have set profit as a goal and are fighting for EBITDA by reducing staff and increasing the price for the end user."</p>
Even broker Pavel Gross-Dneprov, who was one of the first to criticize the new Ru-Center tariffs and then wrote on his Facebook page about the mass outflow of the registrar’s clients, admits that thanks to these measures the company’s profits will increase.
"They realized that it would be better to raise the price tag - legal entities (legal entities - editor's note) will not leave, and RuCenter has a gold fund of legal entity clients who will not notice, and there are also individuals (individuals - editor's note). Apparently, they want to become a la networksolutions.com in Russia, but in my opinion, it was not necessary to do so abruptly," he writes in a comment to his revealing post.
Main_15903_615238428601688_5746848932471617172_n
Pavel Gross-Dneprov
Domain broker
"What was Ru-Center thinking about when making such decisions? I will answer - about money, but not about clients. There will be growth, of course, in money, but the number of clients will fall sharply."