Justina Thompson, Associate Marketing Manager at HubSpot
Posted: Sun Jan 19, 2025 10:25 am
Published: October 21, 2024
Welcome to The Perspective, a series where HubSpotters weigh in on the latest business and marketing trends.
Can Facebook refresh their image to attract Gen Z, represented by someone of a younger generation recording a social media video of themselves on their phone
“We are not your mom’s Facebook.”
This bold statement was passed around at Facebook’s event for younger creators in NYC earlier this summer.
As the social giant turns 20 this year, they know a big chunk of their future relies on Gen Z. Especially considering only 52% currently rank Facebook as their favorite platform, and only 33% of teens aged 13-17 use it at all.
(By comparison — 72% of Gen Z rank TikTok as their favorite platform, and 63% of teens are actively using it.)
Download Now: The 2024 State of Social Media austria whatsapp number database Trends [Free Report]
Can Facebook actually show younger generations there’s more to it than “old” people and outdated memes?
To find the answer to that question, we have to start by unpacking why Gen Z decides to spend their social energy elsewhere.
And who better to ask than a member of HubSpot’s fantastic social team and one of my amazing Gen Z colleagues.
Featured Voices:
Reece Callaway, Brand and Social Content Manager at HubSpot
The State of Social Media in 2024
Explore the top trends in social media for brands to know and optimize your social strategy.
Welcome to The Perspective, a series where HubSpotters weigh in on the latest business and marketing trends.
Can Facebook refresh their image to attract Gen Z, represented by someone of a younger generation recording a social media video of themselves on their phone
“We are not your mom’s Facebook.”
This bold statement was passed around at Facebook’s event for younger creators in NYC earlier this summer.
As the social giant turns 20 this year, they know a big chunk of their future relies on Gen Z. Especially considering only 52% currently rank Facebook as their favorite platform, and only 33% of teens aged 13-17 use it at all.
(By comparison — 72% of Gen Z rank TikTok as their favorite platform, and 63% of teens are actively using it.)
Download Now: The 2024 State of Social Media austria whatsapp number database Trends [Free Report]
Can Facebook actually show younger generations there’s more to it than “old” people and outdated memes?
To find the answer to that question, we have to start by unpacking why Gen Z decides to spend their social energy elsewhere.
And who better to ask than a member of HubSpot’s fantastic social team and one of my amazing Gen Z colleagues.
Featured Voices:
Reece Callaway, Brand and Social Content Manager at HubSpot
The State of Social Media in 2024
Explore the top trends in social media for brands to know and optimize your social strategy.