Why automate marketing actions?
Posted: Mon Jan 20, 2025 4:06 am
Historically, human beings have always sought to produce more, to obtain efficiency and results. Thus, since the industrial revolutions, until today, with technological advances gaining more and more prominence, we seek to increase productivity to the maximum return and obtain results.
And this search for the best scenario between work and results also concerns a recurring theme in digital marketing: marketing automation .
Want to learn more about the topic and the advantages of this resource? commercial property owners database Keep reading and discover important insights to make your strategy more productive!
efficiency and results 1
The key word here is “efficiency” . Therefore, being efficient means carrying out activities with the best performance, with the minimum of errors during the process, minimizing efforts in rework and adjustments.
In marketing, we understand that “being efficient” means knowing how to apply the main resources available to make a strategy more complete and to make processes more fluid, allowing human effort to be less operational and more analytical . In other words, it means managing tasks intelligently and in an optimized way to achieve objectives.
An example? Let's say you are responsible for marketing for a B2B company. Your team is small, but it has qualified people with high analytical potential. This team's responsibilities include feeding the brand's channels, nurturing and qualifying leads, identifying MQLs and directing contacts for validation by the sales team, etc.
How many different activities could a routine like this involve?
Email blasts, lead capture and generation , social media profile outreach, identifying profiles that are appropriate for the personas… There are so many things that it would take many hours of work to manually cover each process. Not to mention, of course, the hours of analysis needed to identify the strengths and pending improvements in this strategy.
Now, imagine that you need to put this routine into practice and have goals to achieve, on a scale that goes up with each new achievement.
This is when marketing automation can be a good idea: when your demand reaches levels where it becomes impossible for your team to monitor it manually, it is time to use resources and tools that will help optimize this process and keep your goals up to date and scalable.
And this search for the best scenario between work and results also concerns a recurring theme in digital marketing: marketing automation .
Want to learn more about the topic and the advantages of this resource? commercial property owners database Keep reading and discover important insights to make your strategy more productive!
efficiency and results 1
The key word here is “efficiency” . Therefore, being efficient means carrying out activities with the best performance, with the minimum of errors during the process, minimizing efforts in rework and adjustments.
In marketing, we understand that “being efficient” means knowing how to apply the main resources available to make a strategy more complete and to make processes more fluid, allowing human effort to be less operational and more analytical . In other words, it means managing tasks intelligently and in an optimized way to achieve objectives.
An example? Let's say you are responsible for marketing for a B2B company. Your team is small, but it has qualified people with high analytical potential. This team's responsibilities include feeding the brand's channels, nurturing and qualifying leads, identifying MQLs and directing contacts for validation by the sales team, etc.
How many different activities could a routine like this involve?
Email blasts, lead capture and generation , social media profile outreach, identifying profiles that are appropriate for the personas… There are so many things that it would take many hours of work to manually cover each process. Not to mention, of course, the hours of analysis needed to identify the strengths and pending improvements in this strategy.
Now, imagine that you need to put this routine into practice and have goals to achieve, on a scale that goes up with each new achievement.
This is when marketing automation can be a good idea: when your demand reaches levels where it becomes impossible for your team to monitor it manually, it is time to use resources and tools that will help optimize this process and keep your goals up to date and scalable.