Publish a lot of long-form content consistently
Posted: Mon Jan 20, 2025 4:28 am
The perfect product page anticipates all the questions, doubts, and concerns a potential lead may have. It enhances trust through a professional design and an eye-catching layout. And it focuses on benefits to highlight the true impact of your offered solutions.
11. Prioritize Search Engine Optimization (SEO)
SEO has always been the top marketing strategy for brands of all sizes and across all industries. It’s a cost-effective approach to edge out your competitors and generate highly-targeted leads for your business.
Here’s a quick cheat sheet to get help you better optimize your lead generation site for SEO:
Build strong backlinks from reputable sources relevant to your industry
Choose a reliable hosting company with fast servers and uptime guarantees
Create internal links between relevant pages to improve indexing and keep visitors longer on your website
Make sure your all web pages are mobile-friendly
Improve your site navigation through breadcrumbs, descriptive alt texts, and clear CTAs
Optimize your site pages for faster loading times
Use high-volume, low-difficulty keywords when creating your content and pages
Optimize your images to load fast, and use keywords and alt tags to boost their relevance
Install an SSL certificate and keep your site fully secure for your audience to browse
12. Set KPIs For determining Your Site’s Success
Define your key performance indicators (KPIs) from the start, and make sure everyone on your team is on the same page.
Setting performance metrics early on helps you establish road signs that tell you where to go and which strategies to avoid. You’ll do a better job at tracking and evaluating your progress to meet your goals more rapidly.
Needless to say…
Your lead generation KPIs must overlap with your business objectives and plans. You want to make sure that whenever your site is performing, your business is also on a growth trajectory.
13. Discover Your Formula For Success With A/B Testing
Picture this:
You have two web pages with the same content but list of australia cell phone number different CTAs. And you’re not sure about which one you should use for your next lead generation campaign.
If this was the 1990s and you were advertising in a newspaper, picking a winner CTA would’ve been impossible. But thanks to split testing, you can easily find the answer without much hassle.
A/B testing is the process of experimenting with two variables — “A” and “B” — to learn which one performs best for your website. That can be a different web design, headline, web copy, image, or CTA.
You’ll simply have two versions of your web page and send an equal amount of traffic to both. Then relying on your KPIs, you’ll choose the one that drives better results and use it in your final landing page.
Split testing is one of the most creative ways to learn more about your target audience. It helps you save a lot of money on wasted traffic while increasing conversions.
11. Prioritize Search Engine Optimization (SEO)
SEO has always been the top marketing strategy for brands of all sizes and across all industries. It’s a cost-effective approach to edge out your competitors and generate highly-targeted leads for your business.
Here’s a quick cheat sheet to get help you better optimize your lead generation site for SEO:
Build strong backlinks from reputable sources relevant to your industry
Choose a reliable hosting company with fast servers and uptime guarantees
Create internal links between relevant pages to improve indexing and keep visitors longer on your website
Make sure your all web pages are mobile-friendly
Improve your site navigation through breadcrumbs, descriptive alt texts, and clear CTAs
Optimize your site pages for faster loading times
Use high-volume, low-difficulty keywords when creating your content and pages
Optimize your images to load fast, and use keywords and alt tags to boost their relevance
Install an SSL certificate and keep your site fully secure for your audience to browse
12. Set KPIs For determining Your Site’s Success
Define your key performance indicators (KPIs) from the start, and make sure everyone on your team is on the same page.
Setting performance metrics early on helps you establish road signs that tell you where to go and which strategies to avoid. You’ll do a better job at tracking and evaluating your progress to meet your goals more rapidly.
Needless to say…
Your lead generation KPIs must overlap with your business objectives and plans. You want to make sure that whenever your site is performing, your business is also on a growth trajectory.
13. Discover Your Formula For Success With A/B Testing
Picture this:
You have two web pages with the same content but list of australia cell phone number different CTAs. And you’re not sure about which one you should use for your next lead generation campaign.
If this was the 1990s and you were advertising in a newspaper, picking a winner CTA would’ve been impossible. But thanks to split testing, you can easily find the answer without much hassle.
A/B testing is the process of experimenting with two variables — “A” and “B” — to learn which one performs best for your website. That can be a different web design, headline, web copy, image, or CTA.
You’ll simply have two versions of your web page and send an equal amount of traffic to both. Then relying on your KPIs, you’ll choose the one that drives better results and use it in your final landing page.
Split testing is one of the most creative ways to learn more about your target audience. It helps you save a lot of money on wasted traffic while increasing conversions.