Big Database

A special offer popup displayed based on user behavior
The richest, most reliable data is often collected directly from visitors answering questions—this is called zero-party data.

For instance, if a visitor completes a “How to select a bike” quiz and they select the answers “from a city” and ...

Personalized website example from Optimizely
5. FarFetch
Lack of accurate data is a big problem in ecommerce, and it’s one of the main reasons cart abandonment rates are so high. When a customer makes a purchase, returns to your store after previous visits, opens an account, or subscribes to your ...

Sometimes the size of a product will make a difference. If we think about laptops, for instance, consumers will always value a lighter computer more than a heavier one.

2. Logical value

Once again, products and services can be useful in lots of different ways. It could be by giving customers a ...

Finally, make sure to choose the right moment to display your messages. It’s not a good idea to show too many messages all at once, as this can be overwhelming for your visitors. Instead, you should delay some of your messages, which is an approach called layering.

Overlays give you the opportunity ...

As you probably know, free shipping is a powerful motivator, and a Dynamic Free Shipping Bar makes it easy to provide that motivation.

Here’s how it works: as soon as a user adds something to their cart, the free shipping bar appears and automatically shows them exactly how much more they need to ...

Bloom & Wild’s Thoughtful Marketing Movement
“Our campaign assured customers that we uphold our core values, and put customers first,” said Lucy Evans, Retention Lead at Bloom & Wild, about the Mother’s Day opt-out campaign.

“Allowing customers to decide for themselves if they wanted to receive ...

In this article, we’ll go over what personalized marketing content is and how you can get it up and running on your own store.

Let’s get started!

Shortcuts
What is personalized content marketing?
Benefits of content personalization
How to create personalized content?
5 examples of personalized ...

A powerful website personalization strategy contains both types of messages.

Here are some best practices that top brands are using to take their personalized campaigns to the next level. As we go through these, notice how these brands take advantage of all the data points they can get their hands ...

Test different value propositions on product pages
11. Ask for custom data for more personalized email campaigns
The more personalized you can make your messaging, the more effective it will be. This is true for both popups and email marketing.

By asking for personal information from your ...

Luckily, there are lots of marketing solutions available on the internet in 2023. Conversion optimization tools like OptiMonk make it easy to follow in Flora & Fauna’s footsteps and achieve massive growth. A common question we hear from users is, “What makes OptiMonk 3.0 better than a simple popup ...