Content Your Customers Actually Care About

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Content marketing seems to be all the rage right now, right? But as it turns out, businesses have been using content to give customer-value for over a hundred years. Here’s a great example: In 1904, Jell-O door-to-door salesmen would give south korea whatsapp number database out their cookbook for free. Jell-O’s sales rose like crazy in just a few years. True story.

At VerticalResponse, we have a content marketing team that produces the lion’s share of our content whether it be our blog, webinars, free guides or videos that we produce that help small businesses grow. That’s cool, but we also have every member of our marketing team, as well as folks from every part of the company contributing. By making content not just a function of one group, or of just the marketing department, we ensure the entire company is lending their expertise and knowledge to help customers, not just to sell to our customers.

1. The Master of Your Domain

What a great Seinfeld episode! But seriously, you and your staff are masters at what you do, so you should write about it, post it to your social networks, make a PDF that prospects and customers can download and share it with fellow bloggers.

At VR, our domain expert for email deliverability, Kirill, has a depth of knowledge about the ins and outs of how we get email to the inbox second to none. By sharing a blog about the latest developments, he helps our customers have the most up-to-date information so they can create emails that get delivered to inboxes. A win-win.

2. Great Stories from a Conference

If you have anyone on your staff attend a conference or event for employee development, it should be one of their tasks to write down what they learn and publish it to social media or your blog. There’s not a better way to show your customers you’re up on the latest and greatest on their behalf.