Our brain is motivated by the decisions we make throughout the day, and mental triggers exist to facilitate these choices in the subconscious , according to our experiences.
The trigger awakens a desire that already existed in the mind, all that was missing was a good opportunity to put it into practice. Therefore, these are mechanisms widely used in Marketing to alert a need in the consumer's mind, through the message that your company wants to convey.
Neuromarketing explains this phenomenon well, as event planner email list it analyzes consumer behavior to develop more assertive strategies .
Here, it is important to highlight the importance of using triggers in moderation , as there are companies that abuse them and end up exaggerating their approach, causing negative impacts on the consumer.
Now that you know what this concept means, it’s time to learn about the main types and how they can be used. Let’s go!
Pleasure vs. Pain
It is natural for human beings to look for ways to avoid pain , seeking pleasure to overcome difficulties.
Here, we are talking about the famous “I deserve it” feeling , when we receive a reward after an effort.
This is common when companies seek to sell an experience that will transform people's lives, so it is essential to know the pain points of your target audience in order to act as a solution.
Example: Commercial for the Ifood app with the theme “For any hunger”.
Scarcity and Urgency
You've probably seen offers with the following phrases: “last chance” , “limited promotion” and “only 1 item left in stock”.