6. Set your URL parameter if you’re using one.

[hoxesi8100@]

When you toggle between the ad types, you’ll see that the Forecasted Results box on the right-hand side will change.

linkedin paid ads: This screenshot from my LinkedIn paid ads shows ad formats and forecasted results.

This feature analyzes your campaign parameters (objective, budget, targeting, start/end dates, etc.) and takes into account similar campaigns and advertisers. It also stimulates the ad auction to generate the numbers displayed.

Keep an eye on this box as you choose your LinkedIn ad type. If you're first starting out, deciding on which ad type you want to choose may come down to budget.

Outline your priorities, and then you can decide which type works best for you.

Additionally, some ad types require you to link your LinkedIn Company Page and some tap into LinkedIn translation services.

URL parameters help you track traffic acquisition in your dominican republic whatsapp number database analytical tools, GA4, for example.

You decide what you want your URL parameter to be and drop it into the campaign tracking parameter in the box, as pictured below.

screenshot from the process of setting up a LinkedIn advertising campaign showing the step where you set up a URL parameter.

On tracking URLs, Leigh says, “Analytical tools do a good job of showing you where traffic is coming from, but with this functionality, you can track exactly which campaign traffic is coming from where. This will help you analyze which campaign is driving the most engagement, conversions, ROI, etc.”