Don't Forget Core Web Vitals

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Focus on persuasion
To create effective creativity you need to use a good combination of visuals and copy. First of all you need to add a reason for people to click, pushing towards the value proposition . That is, what adds the real benefit to the action. It is also important to add a call to action.

sidebar banner examples
This means using a graphic button with an invitation to perform an action. Usually, following the basic principles of persuasive marketing, it is useful to create short, direct CTAs with imperative verbs.

Beware of Banner SEO
Of course, these graphic elements must also comply with the rules of search engine optimization . As suggested, remember to add the rel="nofollow"if you point to external URLs because they could be recognized as part of a link scheme to improve the ranking of other sites.

Make sure you publish images with a lightweight format that is suitable for the needs of a fast website. Also, take care of the alternative text for SEO optimization of the images you publish online.

Be careful, the alt tag is used to give a meaningful ghana whatsapp number database description to images and decorative images may not have text but it is always necessary, for a structured code, to put the tag alt=""empty element. Also remember that the alt tag has the same function as the anchor text for the link.

The pleasure of bringing potential buyers to your sales pages should not overshadow one of the key principles of UX: the care for Core Web Vitals , or the elements of the page experience that influence the user's activity. In addition to speed, you must take care of some aspects that are linked to design.

core web vitals pagespeed insights
Banners are also involved in this optimization process that you can start with a good analysis with PageSpeed ​​Insight . First, make sure that the banners are in a lightweight format.