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Our advice here is to sign up for 20/80 , our free weekly newsletter that in 5 minutes tells you the main business and marketing news of the week. You can sign up here . In addition to this, check out Dario's YouTube channel , where you can periodically find new content on marketing and business. 4 – Read marketing books Once you have explored the resources on the web, it will be time to dedicate yourself to reading . A book is a magnificent tool: at the cost of a few dozen euros, it allows you to access the knowledge and teachings collected by an expert over an entire lifetime.

rely on the classics , on the books that have albania b2b leads tood the test of time and are still international bestsellers today. We have collected what (in our opinion) are the books that every aspiring Marketer should have read: The Weapons of Persuasion, Robert Cialdini persuasion cialdini To learn about the 6 most powerful psychological mechanisms of persuasion in human history. The Purple Cow, Seth Godin purple cow godin A practical manual on how to e (and therefore irresistible) company. Scientific Advertising, Claude C. Hopkins scientific advertising hopkins To find out how to create foolproof advertising campaigns (thanks to science).

Confessions of an Advertiser, David Ogilvy Ogilvy Confessions In this book, the (perhaps) greatest advertiser in history tells his best tricks, peppered with anecdotes from his life. The Boron Letters, Gary Halbert boron letters halbert One of the most famous copywriters in history writes several letters to his son, from prison. Their collection is one of the best lessons in copywriting and communication ever. Marketers Method marketers method Lastly, we want to recommend our first paperback book . It is the book in which we tell the method we have followed and follow to build our and our partners' businesses.