The Marketer's Guide to Facebook Live

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blic. This means viewers can watch on any device with access to Facebook, even without an account.

But not everyone can stream. Users with personal profiles can go live on Facebook from their timeline, a group, or an event using a computer or mobile device.


Learn how live video can increase your social following and brand awareness.

Develop a plan.
Set up your filming.
Promote your videos.
Increase viewership.
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Learn more
However, I recently discovered that Pages (in other words, businesses and marketers) face more red tape.

As of June 2024, Facebook Pages can only go italy whatsapp number database live when they have been up for over 60 days, and they have at least 100 followers.

Screenshot showing the criteria for live streaming on Facebook for pages

Facebook made this change to help combat spam and ensure that those posting content are legitimate. So, if you haven't already met this minimum, make sure to check out this guide to help you grow your business page following.