Something similar happens with podcasts, a format little explored by companies, but it is an innovative channel that could bring you closer to your target audience due to the niches and very specific topics covered on these audio platforms.
Podcasts have made more users turn to vp quality email lists this type of format, since it is possible to listen to them at different times of the day, such as when you are cooking or driving in traffic. In addition, it is not necessary to listen to them at a certain time of the day, you can choose any time as they are available on the platform.
The same applies to this tool, you need to establish your objectives and the audience you want to reach in order to create content that is relevant. It is important to focus on your business, but also to find a way to offer innovative content that makes you stand out from everyone else. One option to achieve this is precisely to have the presence of experts who contribute something new to each episode and make the difference among the rest.
Take advantage of the proximity of webinars
Another tool that you can integrate into your B2B digital marketing strategy is webinars . A webinar is a type of seminar that is broadcast live online . It is a virtual meeting where an expert shares information on a certain topic with his or her audience.
The webinar is very useful for companies , since they can provide information about their products or services directly to their target audience, in turn, they can interact at that time with some opinions or doubts that feed the conference.
Make yourself heard with a podcast
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