It is not a one-sided linear communication, and the impressive return on investment allows GroupM customers to understand the amazing communication power of LINE. In the future, the cooperation between GroupM and LINE will focus on "data strategy", leveraging LINE's accumulated data experience and insights to jointly launch more penetrating customized solutions; in addition, in response to the continued digitization and segmentation of consumption, Behavior, LINE's data capabilities can enhance our more comprehensive analysis and tracking, thereby improving the effectiveness and efficiency of marketing activities and making more influential media investment decisions for GroupM clients. The worst of times can also be the best of times. Facing the long-term impact on consumption patterns after the COVID-19 novel coronavirus, we predict that consumers will rely more on online services.
At this critical moment, GroupM will continue to expand its partnership with LINE and jointly plan more innovative advertising and sales. Activities help customers consolidate their brand image during the crisis and find new market niches. e721701e21dce03787d0cd08c774f999.png Zhao Shaoqi, CEO of GroupM Media Group Across Greater China, efficiently expand the mobile game and e-commerce markets and create a formula for success Metaps Pte. Ltd. Taiwan Branch Singapore Metaps Pte. Ltd. Taiwan australia phone number data Branch What do people who play mobile games pursue? What do e-commerce companies need most? Metaps, which focuses on integrated marketing of the global mobile game market and e-commerce, uses LINE to find the three most powerful passwords: digital, advertising effects and marketing, so that every step of the user's behavior can be tracked and quantified. Metaps Representative Director and President Sherry Zhang said that LINE is Metaps’ most important partner in Taiwan.
Wherever there are smartphones, there is LINE. Metaps specializes in comprehensive media planning and creating optimal marketing capabilities for brand business owners. From reward-based LINE POINTS Ads, accurate performance LAP ads, display ads that enhance exposure, and the most popular official accounts, we provide the most complete media suggestions for our clients. Yvonne Zhang, Vice President of Metaps Greater China, further shared how to assist mobile game customers to enhance the CP value of advertising. For example: Mobile game industry customers are different from other industries or even desktop game customers. From the perspective of trends, , mobile games attach great importance to the user's behavior at every step, so they need to have specific quantitative figures. From a practical point of view, LINE with 21 million users is equivalent to having a strong user group.