The world is changing rapidly, and in today’s digital landscape, it’s important to grow beyond national boundaries so that your content and solutions can have a global reach. This way, your brand can positively impact many people around the world.
We also know that creating a marketing strategy is not an easy task. It takes a lot of research, good planning and effort to make a brand stand out among its audience and achieve its business goals. And when we talk about global marketing, the challenge becomes even greater.
Preparation
Going global requires a lot of focus and research. It is important to understand the current scenario of the market you intend to enter. To do this, some questions are fundamental.
Will your solution be suitable for this audience?
Is there room for growth in this market?
Do you have the budget, knowledge, tools, and personnel paraguay whatsapp data needed to succeed with this expansion?
To answer these questions, a company needs to assess not only its internal resources, such as budget and workforce, but also external factors, such as cultural, economic and competitive factors. These characteristics will play an important role in deciding which direction to take.
With these questions answered, it's time to define where you want the business to go and which path to take to get there.
Strategy
We recommend dividing the development of a global marketing strategy into 4 steps: planning, producing, promoting and perfecting. These are similar to what we find in traditional marketing, but with some differences. You can delve deeper into each of these steps by reading the complete e-book.
To achieve success with the strategy, the entire team needs to be aligned. However, it is worth noting that each region needs to have its own specificity, with its own persona, as well as distinct linguistic, historical and cultural aspects. In addition, you need to keep the team engaged, collaborative and efficient, since this is the only way to achieve the business objectives.
Another important point is that each company has its own goals. Priorities may change depending on the scenario and region. There are also several types of goals involved, such as customer retention, growth, profitability, market share, and so on.
For each goal, you can think of different content formats and types of outreach. If your goal is customer retention, for example, a good place to start would be to invest in user interface, customer engagement, and referral marketing.
For actions to happen in the best way, the team needs to be ready and available not only to plan a content strategy, but also to create the necessary pieces.
Planning
With your strategy in place, it’s time to create long-term goals and develop SMART targets. Where do you want your business to be? What metrics do you need to measure to get there?
A good way to establish these goals is through an inverted funnel analysis, as shown in this example: if we need to have R$ 100,000 per month, it is necessary to have X sales opportunities, which must have X MQLs coming from X leads converted from X visits.
To make things easier, you can break these numbers down into smaller values. Also, as the SMART acronym suggests, goals should be Specific, Measurable, Attainable, and Timely. You can work with time periods such as quarters or months, as well as define goals according to each region.
Finally, don't forget to rely on planning tools, such as calendars, spreadsheets and other resources that will help you put together a plan and monitor your campaigns.