However, users can also ignore not only the advertisement itself, but also those information blocks that are similar to it according to a number of criteria:
if the blocks have similar animation;
if the information is located too close to the advertising block.
Let's also pay attention to the fact that users often ignore information nepal mobile phone numbers database in atypical places too. For example, when reading a large and interesting article, inside of which there are advertising banners, users skip them, managing not to even glance at the content. This is explained by the fact that the banner visually stands out from the general design of the article and illustrations, so the brain perceives it as unnecessary information.
Elements that do not have the right “information smell” are also skipped – if the user looked at a block and did not find anything there that he was looking for on the page, then all elements that are too close will also be ignored.
What to do?
I would like to say that this problem can be solved by simply placing ad units in an atypical way. But it is not that simple. Marketers are constantly struggling to solve this problem, banners are constantly evolving, but it is not possible to completely get rid of the banner blindness effect.
But one thing we know for sure: the user will not miss advertising with an unconventional approach, creativity, or atypical form. So turn on your creativity and test, test, test.
You won't be able to save money .