Bot traffic detection can also be aided by a built-in web analytics tool. However, first, let’s look at some crucial information about bots before we go over anomalies, which are the hallmarks of bot activity.
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The following bots are trustworthy and exist to provide beneficial answers for applications and websites.
Bots for search engines
The most obvious and popular good bots are web search robots. These robots crawl online and help site owners display their websites in Bing, Google, and Yahoo search results. They are useful tools for SEO (search engine optimization).
Robot monitoring
Publishers can ensure their site is secure, usable, and performing cmo email lists its best by using bot monitoring. They check whether a website is still accessible by periodically pinging it.
These bots benefit site owners as they instantly notify publishers if something goes wrong or the website goes down.
SEO crawlers
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SEO crawlers use algorithms to retrieve and analyze a website and its rivals to provide insights and metrics about page clicks, visitors, and text.
Webmasters can then use these insights to design their content to increase organic search performance and referral flow.
Copyright Bots
To ensure that no one uses copyrighted material without permission, copyright robots search online for copyrighted photographs.
What is defined as bad bot traffic?
Unlike the beneficial bots we discussed above, bad bot activity can affect your site and cause substantial damage if left unchecked.
The results can range from spamming or misleading visitors to more disruptive things like ad fraud.
DDoS networks
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Among the most notorious and dangerous bots are DDoS bots.
These programs are installed on the desktop or laptop computers of unwitting targets and are used to take down a particular site or server.
Web scrapers
Web scrapers crawl websites looking for valuable information, such as email addresses or contact details. In rare cases, they may copy text and photos from sites and use them without permission on some other website or social media account.
Many advanced bots produce harmful bot traffic that only targets paid advertisers. These bots commit ad fraud rather than those that create unwanted website traffic. As the term suggests, this automated traffic generates visits to paid ads and significantly costs advertising agencies.