Dinamize CEO analyzes the market and how companies should act
In the digital age, it is almost impossible to think of marketing without automation. These automations include automatic welcome messages; a promotion with products that could be of interest to the consumer; discounts for birthdays; reminders with items from abandoned carts; analysis of customer behavior on the website, and so on.
The result? One of the scarcest resources of modernity – time – can now be used more efficiently by humans who, thanks to technology, can and should act in more strategic areas in order to generate more value for businesses.
However, for automation in this area to reach what we know today, a long journey was necessary. During this journey, in which communication, marketing and sales became best friends forever, we went through enormous transformations that profoundly changed the way we think and act. Therefore, I can already say that: everything that is not yet autonomous is on its way to becoming so.
Digital transformation, accelerated by the COVID-19 singapore whatsapp data pandemic, is one of the key factors that has boosted the global marketing automation market. To give you an idea, the expected growth in automation users in the area is US$5.2 billion by the end of this year, according to data from MarketsandMarkets. Experts also estimate that by 2027 the global marketing automation market will reach US$9.5 billion, at a compound annual growth rate of 12.8% during the forecast period.
In Brazil, the Brazilian Bot Ecosystem Map, which recorded a survey of 97 developers working in the digital area, shows that seven out of ten (76%) reported an increase in demand for robots, mainly in the financial (25%); retail (22%); and telecommunications (14%) sectors.
The fact is that there are many uses associated with marketing automation. In fact, one of the stars of the subject is e-mail marketing, contradicting the prophecies of many laymen on the subject who declared the death of the poor old e-mail. Previously considered rudimentary, e-mail, especially in the area under discussion, has established itself as the guiding thread of essential parts of this ecosystem. In addition, it is our digital identity – yes, an ID card. After all, without it, many doors are not opened.
Of course, there are also many other tools that are part of this flow – SMS, social networks, heat maps, pop-ups, etc. It is also possible to integrate the automation platform with other software to offer a more complete, assertive and personalized experience to the customer. And I say more: automation combined with data analysis has the power to provide complete insights into supply and demand at the crucial moment.
At the same time, in the relentless search for leads, many people opt for shortcuts to achieve financial returns. This scenario is in line with the boom in big tech, since ads are constantly growing – the price of ads is constantly rising. Consequently, you pay more in exchange for less (fewer leads), and worse: all strategic customer data (of your brand, for example) is left to Microsoft, Apple, Meta, Amazon…
Therefore, building, processing and segmenting your own database is the only way forward – a little longer, without shortcuts, but with the direction pointed towards the right destination. That is, adding value to experiences, achieving significant financial gain and permanent growth of this database.
The future of the entire internet depends on data intelligence. Therefore, anyone who does not collect information and build a database is in the Stone Age. Marketing automation is the starting point from capture to conversion throughout the entire sales funnel. Given its importance and consolidation in an increasingly fast-paced and connected world, the sky is not yet the limit for it.
By: Jonatas Abbott
Source: Mundo Marketing
WhatsApp technology
will have polls in individual chats, something that Telegram does not offer
In addition to groups, WhatsApp will offer voting in conversations with a single person to avoid indecision; the tool is still in the testing phase.
Polls help make decisions when there are many people in the same conversation. But WhatsApp wants to do things differently: in addition to groups, the tool should also land in individual chats on the messenger for Android and iPhone (iOS). The information comes from a discovery by WABetaInfo revealed this Saturday (22).
The traces appeared in versions 2.22.23.12 for Android and 22.22.0.75 for iOS of WhatsApp Beta. The site revealed that the app is also experimenting with polls in individual conversations. Previously, the feature only appeared in group chats.