SEA and SEO: two complementary

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methods to reach your audiences SEO (Search Engine Optimization) no longer holds any secrets for you: we often talk about it in our columns, and several companies have already called on our SEO writing services to improve their rankings naturally on Google . Another royal way to boost your ROI and reach new prospects, SEA (Search Engine Advertising, or pay per click ) allows your site to appear directly in the first results of Google (above the organic results) and to obtain unparalleled visibility.

To do this, you just have to pay! SEO and SEA are not spain email list 5 million contact leads contradictory , but rather complementary, and in practice, a large number of organizations use both methods in order to be sure to reach a maximum number of Internet users . This is also what we advise our clients to do when looking for visibility on the Web .

Publishing Google Ads campaigns: the secret weapon to handle with care Although implementing SEO and SEA strategies may seem obvious, as they are beneficial for any business, it is important to note that the results in terms of natural referencing and Ads campaigns are not immediate. This requires constant, meticulous work that is adapted to changing online search trends.