Problem definition: In this particular case, the problem is already defined, you want to know where your customers come from. Define the hypotheses of the possible solution in this item, so you can think of questions that answer your doubts.
Target audience : Work with data collection in the group that has a real intention or that has already made a purchase in your business.
Research method: Your research can be qualitative (written and broad responses) or quantitative (numerical responses that are easy to measure), choose according to your objectives. It can take place online or in the establishment itself.
Sample size: The number of people interviewed does not necessarily need to be large, but it does need to be of good quality. Depending on the size of your business, consider how many people you can interview in a given period.
Questionnaire: Create clear questions that speak to you school principals email listr audience and answer their questions. For example, ask questions like “How did you find out about our company?” and include the communication channels you use in your strategy in the alternatives.
Test: Before applying it to your entire delimited sample, test it on a small group of 5-10 people, to check if the questionnaire is concise and efficient.
Conducting the survey: As mentioned earlier, the survey can be administered in a number of different ways, either in person or online. If you choose to conduct an online survey, create a landing page with the questions and send them to your customers.
Analyze: Now is the time to get your hands dirty! Quantify all the responses to answer your initial question. Use spreadsheets and percentages to your advantage and organize your responses in the form of graphs, so that visualization will be easier and more dynamic for you and your team.
Google Analytics
Also, another way to find out where your customer is coming from is to use this tool!
In short, if you have a website for your business, it is essential to use SEO and Google Analytics not only to know where your customers are coming from, but also to obtain essential information about them. For example, with it, you will be able to know the number of visitors, how many returned, which social networks are generating the most traffic, the sales made and essential data to improve the performance of your website, such as the bounce rate.
And if you don't have a website, reconsider!