Before we continue, I want to break down a barrier and tell you that digital marketing is NOT for everyone, much less for EVERYONE!
Before we continue, I want to break down a barrier and tell you that digital marketing is NOT for everyone, much less for EVERYONE! I know that you have probably seen an ad or ebook, or even taken a course where you heard that anyone can make money from home using digital marketing. Well, that could even be true, but there are so many “buts”, conditions and requirements for success in digital that I dare to start this article by saying and reaffirming that digital marketing is not for everyone. And if you are thinking about investing in it, the first step is to answer the burning question: is it for me?
Let's go! I believe so much in human beings and all their potential, and that's why, at various times in my life, people will hear me say that "you can be anything you want to be." But the big question is whether you're really willing and have the resources to do so. The digital market has undergone a major shift and has taken over the spotlight. Some chile whatsapp data people say that it's almost a crime for a company/entrepreneur not to have a digital presence. And to the glory of some and the despair of others, what we hear most is that the digital market is the path for those who want to be successful and make money working from home or anywhere.
As my goal here is to talk about the main points for you to understand and whether this is for you or not, we will divide these aspects into topics and then address each one of them specifically: time, money, patience/persistence and knowledge!
Time
As everyone knows, time is money. And if you want to start a career in digital from scratch, you need to have time to invest in yourself and your business/career! I know that the promise of success with digital is tempting, but what you need to know is that it will cost you a lot of time, a lot indeed. So if you are not willing to make this investment, it is worth starting to consider another path to follow.
Money
This is a very important point for you to consider! For a greater chance of a “quick” return, you will need to invest some money, whether in sponsored advertising, in a course to learn about digital marketing, or in hiring professionals (copywriter, traffic manager, influencer, etc.). No matter what your level of knowledge or maturity of the business, you will need to make a financial investment, and in most cases, how much you have to invest will determine how fast the return on investment will be. So that’s basically it! Do you want to start from scratch, without a single cent? It’s possible, but it will certainly cost you much more time than you imagine (and if you’re really willing, it’s worth the effort… go for it, study free content and build your audience entirely organically).
Patience/Persistence
From the two previous points, you've already realized the importance of being patient and persistent, right? Things won't happen out of nowhere, and you need to be patient and persistent to build your empire. Don't give up at the first failed launch, okay? Making millions right from the start involves a lot of knowledge and money, and just because "everyone" makes money doesn't mean your path has to be the same. The more you model yourself on others, the greater your chance of frustration. So, plan according to your preparation and your time and money conditions, and prepare yourself for the possible obstacles that may arise. With patience and persistence, you already increase, and by a lot, your chances of being super successful.
Knowledge
Last but not least, you will need knowledge. You need to understand digital marketing and social media; you need to know sales techniques; you need to understand how the sales funnel works; you need to know the tools available on the market; you need to understand a little about technology; you need to have an understanding of administrative and financial management and you also need to know yourself (you need to have your SWOT analysis in mind and know how to overcome threats and weaknesses).
In short, that’s basically it. You’ll need time, money, patience and knowledge. And that’s why I’m going back to the reflection in the first paragraphs. Everyone can be whoever they want to be, but it’s important that you reflect on your desires and how much you’re willing to invest in them, so that you don’t start surfing a wave that isn’t yours, simply because everyone else is surfing it. The promise of guaranteed returns is tempting, but be aware of what’s behind this proposal of “making money with digital and working from wherever you want”. Don’t allow yourself to be another “failure” manufactured by the market. Dive consciously and prepared into what you want and conquer the world… in your own way, in your own time and on your own terms.